BBDO Malaysia Launches ‘Heels of Steel’

BBDO Malaysia has launched their ‘Heels of Steel’ initiative – a series of talks by prominent leaders aimed at inspiring and accelerating the progress of women in the workplace.

The series will feature one speaker per quarter, and the first session kicked off with a talk by Jasmine Lee, Chief Marketing Officer of U Mobile, recently named “Asia’s Most Influential CMO” at the 24th World Brand Congress.

Attendees will hear from some of Malaysia’s most successful and influential leaders, demonstrating that anything is possible.

“I’ve always felt strongly about supporting women in the workforce and demonstrating that success is always achievable, regardless of gender. The best way to convey this is to have strong, influential and successful women share their stories that will inspire and motivate other women,” says Farrah Harith McPherson, General Manager at BBDO Malaysia.

“I am really honoured to have been the first speaker in the “Heels of Steel” series. I am always happy to share my experiences and believe that it is through story-telling that we can learn the most from some of the best. Kudos to BBDO for starting this initiative, and creating a platform where we can learn from exceptional stories of many more successful women,” adds Jasmine Lee, U Mobile.


For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…

Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am – 5.00pm

Book your seats early! Call Ruby on 03-77262588 or [email protected]

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