Author Archives: Admin

Pitch Watch: Find out who won what in October

(marketingmagazine.com.my) – There has been several big account moves in the region this month. For [...]

Tonton’s Best Kept Secret: Regional Offerings

While there has been a proliferation of free and paid over-the-top (OTT) content providers featuring [...]

A Beloved Brand Can Disappear in an Instagram

(Marketingmagazine.com.my) – By: Josh Sklar Macy’s department stores (originally R.H. Macy & Co), the third [...]

Mudah.my Celebrates 9th Anniversary With A Unique Musical Collaboration

(marketingmagazine.com.my) – Online marketplace, Mudah.my celebrated its 9th anniversary this month. Marking the occasion with [...]

Why Malaysia should NOT be the next Silicon Valley

In her insightful article in The Star Datuk Yasmin Mahmood, CEO of MDeC takes a [...]

Nestlé Milo becomes new global sponsor of Barca for the next four years

  From left to right: Manel Arroyo, Vice President of FC Barcelona; Luis Cantarell, Vice [...]

Maybank moves from Zenith to Initiative

  (marketingmagazine.com) – By: Malati Siniah Maybank has appointed Initiative, a subsidiary of IPG Mediabrands, [...]

How deep is your Brand?

                    “A tree is known by [...]

Lazada ties up with Leo Burnett launch an emotional regional brand campaign

(marketingmagazine.com) – Lazada, the e-commerce company, has teamed up with Leo Burnett Malaysia on a [...]

Mattel embarks on landmark e-Commerce partnership with Lazada across Southeast Asia

(marketingmagazine.com.my) – Mattel® announces new partnership with online retailer Lazada to launch an official Mattel [...]