When the month of September rolls around, Earth, Wind & Fire’s ‘September’ song comes to mind.
Do you know that every September, the video sees a huge spike in viewership?
More than 447,000 people tuned in to the “September” video on Sept 1, 2017. Just like this addictive tune, we are hooked on the viral song Baby Shark in 2018. Which weary parent and kid hasn’t danced along to this song?
In this issue, MARKETING talks about how Baby Shark made its first ever international debut in Malaysia with their Live musical.
MARKETING also met up with Astro’s Henry Tan on how Astro has turned a new page by investing in pioneering local and regional content, like horror comedy Hantu Kak Limah which garnered more than RM38 million in ticket sales and has become one of the biggest local hits…
Bangsar South or Kampung Kerinchi: a lesson in branding. Lembah Pantai MP Fahmi Fadzil is pushing for a change in reverting Kuala Lumpur’s Bangsar South to its original name Kampung Kerinchi as…
Pinkfong’s international debut in Malaysia creates roaring waves of success
The journey of Pinkfong and Baby Shark in Malaysia began in 2017 when they first visited our shores to engage with their fans.
The magenta-coloured fox first met Malaysians in December last year at Astro’s Fun Escapade event which saw…
IDEAS: The Mousticide story
The number of dengue cases and dengue deaths have been dropping steadily over the last three years.
From January to June this year, 32,435 cases of dengue fever with 53 deaths were reported nationwide- a decrease of 34.8 per cent compared to the same period last year.
According to Health Minister Dr Dzulkefly Ahmad, speaking at the 8th Asian Dengue Day 2018 celebration, the falling numbers come from the “cooperation of various ministries and agencies through the Dengue Special Task Force Committee platform.”
Volunteers for the Communication for Behavioural Impact (COMBI) programme also helped by eradicating mosquito breeding grounds. If we’re going…
Malaysia Retail Industry Report
For the second quarter of 2018, Malaysia retail industry reported a growth rate of 2.1% in retail sales, as compared to the same period in 2017 (Table 1).
This latest quarterly result did not meet market expectation. Members of MRA projected the second quarter growth rate in June 2018 at 6.0%. Retail Group Malaysia estimate for the same period was 6.3%.
Thus, the latest result was at least 65% below market expectation. During the month of June, the Goods & Services Tax (GST) was reduced from 6.0% to 0.0%. Hari Raya was also celebrated during the same month.
In addition, school holiday, World Cup and Father’s Day took place during this period. These occasions should have brought exceptional sale results for many retailers.
However, Malaysian consumers did not go all out to spend on all kinds of retail goods mainly because they did not have extra incomes to do so. For the month of June 2018, increase in sales varies among retailers.
Some retailers enjoyed 30% increase in business, while others only 10%. Some did not see improvement in sales and some even suffered from negative growths in sales…
POINT OF VIU: Where are OTTs heading
As the original OTT (Over-The-Top) in Malaysia with tonton, we met Johan Ishak, CEO of Media Prima Television Networks (MPTN) about their collaboration with Viu, the first time a regional OTT brand has partnered with Malaysia’s largest TV broadcaster on content for same day airing.
Kingsley Warner, GM-Director for Viu Malaysia, says, “There is a common misconception…
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MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by 30,000 readers who are affluent advertising, media and marketing decision makers nationwide. It is dedicated to the pursuit of excellence in all facets of marketing communications and serves as an observatory of the marketplace for ideas, insights and inspiration that can enhance brand strategies.
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
