Astro’s Aditya Aima joins Culture Machine

Culture Machine, India’s most watched digital media network has made its way into the local market by hiring Aditya Aima the former Vice President – Head of Marketing, Business Strategies and Revenues at Astro.

Aditya joins as the company’s new Business Head – ASEAN, operating out of Malaysia. He will overlook the expansion of Culture Machine’s Intelligence Machine and Video Machine offerings to its brand and advertisers. Aditya’s extensive experience includes strategic roles with established news and entertainment channels.

The New Year has sparked new changes for the network having reorganized its sales team.
Siddharth Narula, who served as the President – Revenue has been promoted to Chief Revenue Officer, overlooking the expansion of the firm’s technology sales footprint in International Markets, starting with South East Asia and North America.

Minal Sharma, has joined as the National Sales Head, overlooking all sales for Culture Machine’s Studios and Media Brands. Minal joins the Culture Machine team with over 16 years of experience across leading media and entertainment brands.

Siddharth Narula will continue to report into Sameer Pitalwalla, CEO & Co-Founder, Culture Machine while Aditya & Minal will report into Siddharth Narula.

Sameer Pitalwalla, CEO & Co-Founder, Culture Machine, said “Our Indian media brands lead the charts in each of their verticals, and the core technology platforms that have helped scale them are already in use by Fortune 500 clients globally, with large demand the world over. We are excited about growing this opportunity, while continuing to focus on our domestic Media business.”

Siddharth Narula, Chief Revenue Officer, Culture Machine, said “2016 has been one of the most active years for Culture Machine in terms of revenue escalation and content creation. We created trendsetting videos which have led to hundreds of global and local brands to collaborate with us, resulting in award winning campaigns. In the embryonic days of digital entertainment and technology, the addition of Minal and Aditya will help catalyse the process.”


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