Wonda celebrated its 10th anniversary with a comprehensive campaign that showcased its remarkable journey, celebrated its achievements, and reaffirmed its unwavering commitment to quality. This multifaceted celebration not only honored Wonda’s past accomplishments but connected with the consumers on the move, our core audience for RTD drinks. We engaged the 5 senses of consumers, creating a campaign that went beyond conventional visual-only or aural-only advertising. We captured attention on trains, in Grab and on the roads, to drive sales increase of 14% in convenience retail.
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