APPIESODES OF EXCELLENCE: Best in Customer Experience, Time Tarik Kabel Besar

Best in Customer Experience

• CAMPAIGN: Time Tarik Kabel Besar
• BRAND: Time
• AGENCY: Fishermen Integrated
• ADVERTISER / CLIENT: Time dotCom Bhd

Time faced new threats in the Home Internet category as competitors raced to lower prices because of regulatory changes, resulting in an all-out price war. Time launched Gig Speed Home FTTR (Fibre-To-The-Room), letting users extend invisible microfibre cabling throughout their homes. Time launched the campaign via a film starring Elizabeth Tan installing FTTR covertly in a high-rise residence. An activation campaign with IKEA & IPC Shopping Centre brought Gig Speed Home to life for consumers. Time saw an overall sales increase of 20%, outselling CelcomDigi by 80X.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: 

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

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