Here’s a simplified guide to The APPIES Malaysia Marketing Conference & Awards 2019 which will be held next Thursday and Friday… April 25 & 26 at the Eastin Hotel….
1. CHALLENGE (10%)
- Business objective of the campaign
- Clear marketing goals defined in context of business challenge
- Difficulty of task in context of market challenges
2. THINKING (30%)
- What Is The Big Idea or Campaign Concept?
- Sharp distillation of insights
- Core idea is relevant and distinctive
3. EXECUTION (30%)
- How is it effectively carried out?
- Synergistic implementation of idea across relevant touch points
4. RESULTS (30%)
- Results attributed to the marketing tactics deployed
- Results in reference to market context (e.g. market size, market category, market share)
- What is the ROI? Directly impact on sales, market share or conversions? (or do they reflect media activity?)
25 judges composed of marketing leaders and decision-makers plus conference delegates will get to learn up close 38 cases studies across 6 market categories in Live stage presentations.
The event will be opened by YB Tuan Gobind Singh Deo, Minister of Communications and Multimedia Malaysia and feature three special guest speakers:
• Albern Murty, CEO of Digi Telecommunications Sdn Bhd
• Merrill Christopher Pereyra, Executive Director – CEO Restaurants of QSR Brands (M) Holdings Berhad
• Surina Shukri, Chief Executive Officer (CEO) of Malaysia Digital Economy Corporation (MDEC)
For assistance, Ruby/Amira can help facilitate registrations on 03-77262588, [email protected] and [email protected]
Register online.
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