APPIES Malaysia announces judging criteria

2 months ago

Here’s a simplified guide to The APPIES Malaysia Marketing Conference & Awards 2019 which will be held next Thursday and Friday… April 25 & 26 at the Eastin Hotel….

1. CHALLENGE (10%)

  • Business objective of the campaign
  • Clear marketing goals defined in context of business challenge
  • Difficulty of task in context of market challenges 

2. THINKING (30%)

  • What Is The Big Idea or Campaign Concept?
  • Sharp distillation of insights
  • Core idea is relevant and distinctive

3. EXECUTION (30%)

  • How is it effectively carried out?
  • Synergistic implementation of idea across relevant touch points

4. RESULTS (30%)

  • Results attributed to the marketing tactics deployed
  • Results in reference to market context (e.g. market size, market category, market share)
  • What is the ROI? Directly impact on sales, market share or conversions? (or do they reflect media activity?)

25 judges composed of marketing leaders and decision-makers plus  conference delegates will get to learn up close 38 cases studies across 6 market categories in Live stage presentations.

The event will be opened by YB Tuan Gobind Singh Deo, Minister of Communications and Multimedia Malaysia and feature three special guest speakers:

•       Albern Murty, CEO of Digi Telecommunications Sdn Bhd

•       Merrill Christopher Pereyra, Executive Director – CEO Restaurants of QSR Brands (M) Holdings Berhad

•       Surina Shukri, Chief Executive Officer (CEO) of Malaysia Digital Economy Corporation (MDEC)

For assistance, Ruby/Amira can help facilitate registrations on 03-77262588, and

Register online.


First Time in Malaysia

The Young Spikes Malaysia 2019 Competitions offer creatives aged 30 or under a unique chance to gain recognition and make their mark on the industry.

The Young Spikes Malaysia 2019 Competitions offer creative and marketing communications professionals under 30 a unique chance to win recognition in their industry across Asia Pacific!

For more details and team registration, click here:

Team Registration(2pax) fee: RM 2000 + 6% SST per team

Important Dates:

Deadline Team Registration:
July 5, 2019

Live Briefing at Taylor’s University(Integrated):
July 31, 2019

Live Briefing at Taylor’s University(PR, Media & Digital):
August 1, 2019

Live Judging at Taylor’s University:
August 3, 2019

Young Spikes Malaysia Winners Ceremony:
August 14, 2019

For assistance, call Amira/Ruby 03 7725 2588 or email and