APAC Effie Awards 2016 Narrowed to 136 Finalists


APAC(Marketingmagazine.com.my) – A total of 136 entries have made it as finalists and will be contending for metals at the Asia Pacific Effie Awards 2016.

The finalists have been through two rounds of rigorous judging by an expert jury comprising 130 senior level advertising and marketing professionals from agencies and clients across the region. Leading the jury are the 2016 Awards Chairman, Cheuk Chiang and 5 Heads of Jury – Anthony Wong of Ogilvy & Mather Group, Nagesh Alai of FCB, Richard Murphy of McDonalds Corporation, Sandeep Seth of P&G and Michelle Guthrie, who has since left Google Asia Pacific.

Spanning across 35 Single Market and Multi-Market categories, the finalists have stood out with their outstanding results, amongst the hundreds of entries submitted into APAC Effie Awards 2016. The finalists are represented by agencies from 15 countries, with the greatest number of entries from India.

Dominating the list of finalists are entries from Ogilvy & Mather, Mullen Lowe and BBDO. Others agency networks that contributed several entries on the list include McCann, TBWA, Grey Group and Barnes, Catmur & Friends.

The APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives and is known by the advertisers and agencies as the gold standard in marketing effectiveness.

Award Chairman, Cheuk Chiang commented, “It is inspiring to see such a great calibre of entries, achieving compelling results and rooted in strategic innovation. This year, the jury has been tougher in our evaluation of the work, so entries which have made it to this stage are indeed campaigns which have demonstrated truly outstanding results and excellence in effectiveness. APAC Effie is the industry symbol when it comes to excellence in marketing effectiveness and the high standard of finalists clearly demonstrates that. Congratulations to all the finalists.”

Winners will be announced at the Awards Gala, which will be held at Intercontinental Singapore, Grand Ballroom on 21 April 2016. For more information, please visit www.apaceffie.com 

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
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