(Marketingmagazine.com.my) – Hurrah! Productions, one of Asia’s leading TV and digital content agencies, has announced it will be launching a new online platform – The Minute List.
theminutelist.com, which will be Singapore’s first video-driven bar & restaurant guide, went live on 2nd March 2016 to give consumers the chance to watch one-minute videos of the city’s most popular restaurants, bars and cafes, before using the website’s platform to directly get in touch with various establishments for a reservation.
Created to give consolidated, clutter free, independent recommendations by the people that live and breathe food, drinks and coffee in the city, the Minute List will work by recommendation only, with each venue being nominated by someone in the trade – from chefs to bartenders and baristas. The result will be an authentic, up-to-the minute, insider experience for both those who live in Singapore, and those visiting the city.
Once the venue is nominated it will receive a one-minute film that includes an interview with its head chef, bartender or barista, as well as a catalogue of photos and social media support. The videos are designed to give a quick glimpse into the ambience and offerings of the outlet, as well as an insight into the inspiration and menus.
Led by James Rotheram, founder and owner of Hurrah! Productions – the agency that has produced commercials for clients including the BBC, Volvo and Singapore Airlines – the Minute list will first launch with a website, followed by a Minute List Application, which will include live geographic capabilities to find the the best venues nearby.
Future expansion plans will include teaming up with partners to extend the offering beyond a booking system as well as opportunities for commercial sponsors and advertisers.
theminutelist.com will go live on Wednesday 2nd March.
James Rotheram, CEO & Founder of Hurrah! Productions, said of The Minute List:
“Our objective with the Minute List is to shortcut existing dining guides already out there, using recommendations by the people in the industry. After all who better to sell a restaurant experience than its chef”?