Amazon creates wishlist for donations to youth in need for holiday season

The wishlist feature available on Amazon.sg is designed to make it easy for people to donate to BIAB.

Amazon has partnered with Blessings in a Bag (BIAB), a Singapore-based non-profit organisation that aims to improve the lives of children and youth in need.

The e-commerce giant has pledged S$10,000 in sponsorship and in-kind donations to Blessings in a Bag as part of the partnership.

It is also inviting members of the public to donate to the non-profit as well by purchasing items that BIAB needs through their wishlist on Amazon.sg for less privileged children aged between 6 and 16 years old.

The wishlist feature available on Amazon.sg is designed to make it easy for people to donate to BIAB by specifying what items and quantity are needed, the non-profit’s delivery address for the purchase.

“This holiday season, we are pleased to collaborate with Blessings in a Bag on the wishlist initiative to support less privileged children in a simple and straightforward manner,” said Henry Low, country manager for Singapore at Amazon Singapore.

“We invite the public to join us in delivering smiles to the children in this season of giving, and all non-profit and charity organisations to try out Amazon.sg’s wishlist feature for in-kind donations.

source: https://www.thedrum.com/


MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene