Amazon creates wishlist for donations to youth in need for holiday season

The wishlist feature available on is designed to make it easy for people to donate to BIAB.

Amazon has partnered with Blessings in a Bag (BIAB), a Singapore-based non-profit organisation that aims to improve the lives of children and youth in need.

The e-commerce giant has pledged S$10,000 in sponsorship and in-kind donations to Blessings in a Bag as part of the partnership.

It is also inviting members of the public to donate to the non-profit as well by purchasing items that BIAB needs through their wishlist on for less privileged children aged between 6 and 16 years old.

The wishlist feature available on is designed to make it easy for people to donate to BIAB by specifying what items and quantity are needed, the non-profit’s delivery address for the purchase.

“This holiday season, we are pleased to collaborate with Blessings in a Bag on the wishlist initiative to support less privileged children in a simple and straightforward manner,” said Henry Low, country manager for Singapore at Amazon Singapore.

“We invite the public to join us in delivering smiles to the children in this season of giving, and all non-profit and charity organisations to try out’s wishlist feature for in-kind donations.


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