All-New Sparkling Ribena Can Is a Burst of All-Natural, On-The-Go Vitamin C Goodness!

(Marketingmagazine.com.my) – For those who crave the goodness of an all-natural thirst-quenching beverage, Suntory Beverage & Food Malaysia Sdn Bhd (SBFM) has introduced Sparkling Ribena® Cans – a lightly sparkling variant of the classic blackcurrant drink, offering the same goodness in a can, with a fizzy twist to excite the palate!

Its made purely from New Zealand blackcurrants and contains 100% of the daily recommended intake of vitamin C, Sparkling Ribena® is the healthier alternative for Malaysians of all ages!

“As a brand, Ribena® is over 75 years old and we are constantly reinventing its well-loved taste to cater to different needs,” said Lee Hon Tong, Regional General Manager, Malaysia, Singapore & Hong Kong, SBFM.

“With Sparkling Ribena® Can, consumers can enjoy this goodness in a whole new way – it’s the perfect combination of a delicious fruit drink with just enough fizz to refresh the senses!

“Besides a unique sampling activity for Sparkling Ribena® Cans, we are further engaging with consumers via a 360 marketing strategy which encompasses sales promotions, television commercials and direct-to-user engagements to give a closer experience of the product to all Malaysians,” he added.

In line with the brand’s dedication to provide wholesome fruity goodness, Sparkling Ribena® is free from artificial flavour, colour and sweetener, plus it’s also caffeine-free.

It contains antioxidants and anthocyanins, making it a to-go treat for all – kids, youths, and adults alike!

For a limited time, consumers can enjoy free samples of Sparkling Ribena® at selected locations across Klang Valley with the Ribena® Roving Mini Cooper; come join us, snap a picture and post it online on your social media with the hashtag #AlwaysGood!

Full schedule available at https://www.facebook.com/notes/ribena-malaysia/ribena-roving-mini-cooper/1248123688534327

The all-new Sparkling Ribena® Can, retailing at a recommended price of RM2.00, is available at all hypermarkets, supermarkets, mini markets and convenience stores/kiosks nationwide. For more information, please click ‘like’ on the Ribena® Malaysia Facebook page (www.facebook.com/RibenaMalaysia) or call the Careline at 1-800-38-1231 (Monday to Friday: 9am to 5pm).

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Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

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