(Marketingmagazine.com.my) – For those who crave the goodness of an all-natural thirst-quenching beverage, Suntory Beverage & Food Malaysia Sdn Bhd (SBFM) has introduced Sparkling Ribena® Cans – a lightly sparkling variant of the classic blackcurrant drink, offering the same goodness in a can, with a fizzy twist to excite the palate!
Its made purely from New Zealand blackcurrants and contains 100% of the daily recommended intake of vitamin C, Sparkling Ribena® is the healthier alternative for Malaysians of all ages!
“As a brand, Ribena® is over 75 years old and we are constantly reinventing its well-loved taste to cater to different needs,” said Lee Hon Tong, Regional General Manager, Malaysia, Singapore & Hong Kong, SBFM.
“With Sparkling Ribena® Can, consumers can enjoy this goodness in a whole new way – it’s the perfect combination of a delicious fruit drink with just enough fizz to refresh the senses!
“Besides a unique sampling activity for Sparkling Ribena® Cans, we are further engaging with consumers via a 360 marketing strategy which encompasses sales promotions, television commercials and direct-to-user engagements to give a closer experience of the product to all Malaysians,” he added.
In line with the brand’s dedication to provide wholesome fruity goodness, Sparkling Ribena® is free from artificial flavour, colour and sweetener, plus it’s also caffeine-free.
It contains antioxidants and anthocyanins, making it a to-go treat for all – kids, youths, and adults alike!
For a limited time, consumers can enjoy free samples of Sparkling Ribena® at selected locations across Klang Valley with the Ribena® Roving Mini Cooper; come join us, snap a picture and post it online on your social media with the hashtag #AlwaysGood!
|5 April 2016 (Tuesday)|
|Plaza Sentral / Wisma Genting / Jalan Raja Chulan||
University of Kuala Lumpur (Uni KL) /
SEGi KL /
Kuala Lumpur Metropolitan University College (KLMUC, Jalan Raja Laut)
|Dang Wangi / KL Sentral / Pasar Seni||Bangsar Telawi / Jalan Alor / Asia Heritage Row|
|6 April 2016 (Wednesday)|
|Sungei Wang / Sogo / Hang Tuah / Sunway / Asia Café / Subang Jaya / Mid Valley / KL Sentral||Times Square / Lot 10 / Sungei Wang / Masjid Jamek / 1Utama / Ikano / Giza / KLCC / Ampang|
|7 April 2016 (Thursday)|
|Plaza Sentral / Wisma Genting / Jalan Raja Chulan||Uni KL / Segi KL / KLMUC (Jalan Raja Laut)||Dang Wangi / KL Sentral / Pasar Seni||Bangsar Telawi / Nu Sentral/ Asia Heritage Row|
Full schedule available at https://www.facebook.com/notes/ribena-malaysia/ribena-roving-mini-cooper/1248123688534327
The all-new Sparkling Ribena® Can, retailing at a recommended price of RM2.00, is available at all hypermarkets, supermarkets, mini markets and convenience stores/kiosks nationwide. For more information, please click ‘like’ on the Ribena® Malaysia Facebook page (www.facebook.com/RibenaMalaysia) or call the Careline at 1-800-38-1231 (Monday to Friday: 9am to 5pm).
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?
Download details and your Entry Kit here:
Closing Date: 31 March, 2016
All entries are to be submitted to [email protected] via file transfer protocol.
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