Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Alex Yeow is Star Media Group’s new Group CEO
26 Feb
Star Media Group Bhd (SMG) has appointed Alex Yeow Wai Siaw (pic) as its new Group CEO effective March 1, 2021.
Yeow, who was formerly the group CEO and executive director of Tropicana Corp Bhd, brings with him vast experience and knowledge from his working experience.
His corporate experience has seen him helm other listed companies on Bursa Malaysia where he was previously the managing director at Guocoland Malaysia Bhd and chief executive at Malaysian Mosaics.
His corporate experience also saw him serve in top management roles at Lafarge Malayan Cement Bhd and Hap Seng Consolidated Bhd.
Yeow’s earlier tenure with consultancy McKinsey & Co gave him the experience in serving many corporate clients and government-linked companies in Malaysia, Indonesia and Singapore.
With his appointment on March 1, SMG’s temporary special committee comprising three board members, namely Datuk Fu Ah Kiow, Datuk Dr Mohd Aminuddin Mohd Rouse and Chan Seng Fatt, will be disbanded with immediate effect.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy Policy
