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AdParlor Asia Pacific wins TGV Cinemas pitch
28 Feb
AdParlor Malaysia joins hands with TGV Cinemas to drive digital transformation in its marketing efforts
AdParlor Asia Pacific, a full-suite digital marketing agency with technology at the core, has been appointed by TGV Cinemas as their media agency for Malaysia.
AdParlor Malaysia will handle communication planning, media strategy, media planning and buying for TGV Cinemas in Malaysia.
Seven agencies had participated in this pitch which was ran by TGV Cinemas.
“We are excited to partner TGV Cinemas in bringing world class entertainment to Malaysians. Movie viewing is no longer about just movies, but about the overall experience.
Through our data driven, hyper-personalised marketing approach, we intend to deliver that experience to every Malaysian movie-goer,” said Dheeraj Raina, Managing Director, AdParlor Malaysia.
“Our vision is to bring science into the business of cinemas and drive commercial growth for the brand. See you at the movies,” added Dheeraj.
“TGV Cinemas is at the forefront of driving exceptional customer experience specifically in the digital space, and AdParlor presented a compelling approach of data, tech and media that would help us significantly drive this aspiration,” said Mohd. Kabir Ariff Sultan, General Manager of Marketing and Operations, TGV Cinemas.
