A Valentine’s Day campaign which breaks barriers



Coinciding with Valentine’s Day, R/GA Singapore has unveiled new work for Closeup chronicling inventive ways people break barriers to intimacy around the world.


Make Your Move continues Closeup’s celebration of mutual attraction, but has evolved to acknowledge and explore cultural differences that can curtail it. By highlighting some surprising secret expressions of affection from a diverse group of real-life couples, the work addresses how closeness can overcome confines.

“The desire for closeness is universal, but religion, race, sexuality, age, distance, social convention, parental expectation and a myriad of other factors can become romantic roadblocks, depending on where you are in the world,” said Severine Vauleon, Global Brand Vice President, Closeup, Unilever. “We believe that mutual attraction should know no boundaries, and wanted to show how love is finding a way.”


Mad 2017

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email [email protected] or call 018-220 0682

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