A Valentine’s Day campaign which breaks barriers

Coinciding with Valentine’s Day, R/GA Singapore has unveiled new work for Closeup chronicling inventive ways people break barriers to intimacy around the world.

Make Your Move continues Closeup’s celebration of mutual attraction, but has evolved to acknowledge and explore cultural differences that can curtail it. By highlighting some surprising secret expressions of affection from a diverse group of real-life couples, the work addresses how closeness can overcome confines.

“The desire for closeness is universal, but religion, race, sexuality, age, distance, social convention, parental expectation and a myriad of other factors can become romantic roadblocks, depending on where you are in the world,” said Severine Vauleon, Global Brand Vice President, Closeup, Unilever. “We believe that mutual attraction should know no boundaries, and wanted to show how love is finding a way.”

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email [email protected] or call 018-220 0682

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW