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A charity betting site for the best in advertising
14 Jun
(Marketingmagazine.com.my) – Ahead of its awards show, Cannes Lions has invited admen around the world to place their bets on creative campaigns they predict will win.
An innovative concept brought to life last year, the GuessTheLions.com website is where all admen can place their bets on the most creative campaigns of the year, through micro-bets, “1 bet = 1 donation”.
All bets collected will be used to finance campaigns by NGOs’ through the ACT Responsible association.The best gamblers will also be rewarded with gifts from the project’s partners at the end of the festival.
“Often considered as egocentric or bling-bling, especially in the splendor of Cannes, admen can now restore their image with their science!
“Forecasts-lovers for the most of them, they did not have the opportunity to put a stake on their beliefs. Now, Guess The Lions gives them the opportunity, while helping NGOs to communicate,” shared three French ad lovers Mehdi Boussouis, Matthieu Etienne and Jérémy Froideval who came up with the charity project.
The site is open to agencies and admen around the world, where they can share their campaigns and favorite ads there.
Gamblers can also draw their inspiration from international CEOs and creative directors including Peter Ampe (DDB Brussels), Edson Athayde (FCB Lisbon), Emrah Akay (MullenLowe Istanbul) and Jon Lavin (McCANN Madrid) who will share their valuable predictions on GuessTheLions.com.
Cannes Lions takes place from 18-25 June and incorporates three specialist events: Lions Health, Lions Innovation and Lions Entertainment.
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc. Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram Vaskar Gangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies. Each case study follows the same format:
Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
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(Marketingmagazine.com.my) – Ahead of its awards show, Cannes Lions has invited admen around the world to place their bets on creative campaigns they predict will win.
