Posted on by Raihan Hadi
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REV Media Group: Becoming Malaysia’s top digital media company
07 Oct
This article first appeared on the Exclusive Issue of MARKETING Digest. To read the full interactive digital magazine, head on over to issue9.marketingdigest.com.my
REV Asia and Media Prima Digital combining forces gives birth to Malaysia’s strongest digital media company
Two of Malaysia’s top digital media platforms, Media Prima Digital and REV Asia recently embarked on a rebranding move by combining forces. Now officially known as REV Media Group (RMG), the media platform with an impressive range of portfolio, is paving its own path towards realising its vision in becoming the top Malaysian Digital Media Company in terms of reach, retention and revenue.
The concept that a digital media platform can now serve as a holistic problem-solving tool for brands has become increasingly popular and RMG is taking that a step further by using its diverse subsidiary platforms as its unique advantage. What the group can do for brands isn’t just campaign execution but also data-driven consultation, essentially providing 360 degree marketing solutions to marketers themselves.
Many see this leap into creativity, experimentation and breakthrough rebranding quite incompatible as a concept, as it was simply not in the DNA of any media player to tell marketers what was best for their brands.
But what allows RMG to do this isn’t just the numbers they carry with them, but the energy they possess as a predominantly young group of content producers who are determined to stretch everything: minds, ideas, budgets, possibilities, and partnerships, further strengthening their existing traction.
MARKETING Magazine recently sat down with four of RMG’s senior staff, Ash Nordin, Adrian Lai, Nicole Chua and Nandini Balakrishnan to find out what the rebranding means for the different platforms under the group and the direction the group is heading towards.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
