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Tech Take: Diesel creates movable website for latest jeans
08 Jul
(marketingmagazine.com.my) – In promoting the comfort and flexibility of Diesel Jogg Jeans the brand partnered with Shanghai-based agency FRED & FARID to create ‘The Responsive Lookbook’.
When viewing The Responsive Lookbookwebsite, users are able to contort the model on their screen using responsive technology. The agency collaborated with a contortionist for this digital initiative.
When changing the size of your window on the website, a different contortion which perfectly fits the size of your window will appear.
Credits: Agency: FRED & FARID Shanghai Client: Diesel Title of Ad: The Responsive Lookbook Chief Creative Officers : Fred & Farid Brand Supervisors: Christophe Archaimbault, Tracy Wang Agency Supervisors: Claudia Anegon, Adam Nait, Mylene Boutonnet-Tranier Creative Director: Laurent Leccia Copywriter: Nix Xiong Art Director: Laurent Leccia Agency Producer: Juni Zhu Digital Agency Producers: Pauline Salendre, Erick Alonso Production Company: FRED & FARID Production Company City: Shanghai Producer: Juni Zhu Photographer: Pierrick Jegou Digital Production Company: FRED & FARID Digital Producers: Pauline Salendre, Erick Alonso Developer: Yannick Landry
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