Enhanced Hydration, Fuelling Performance Of Malaysian Sports Enthusiasts

(Marketingmagazine.com.my) – Sports enthusiasts across the country can now experience the next level in sports drinks with a proven formula of electrolytes and carbohydrates.

This has come about with the No.1 isotonic drink in the United Kingdom (UK), Lucozade Sport™, that brings enhanced hydration to fuel better performance among Malaysians!

In line with the clarion call from the Ministry of Youth & Sports for Malaysians to adopt healthy lifestyles in order to become a sporting nation, Lucozade Sport™ recently announced its partnership as the Official Supplier of The Reebok Spartan Race Malaysia.

The Malaysian edition of the World’s Best Obstacle Race took place yesterday at Canary Garden, Klang with more than 8,000 participants battling 20+ obstacles over a distance of 13km+ to obtain the coveted Spartan Finisher medal.

“We are proud to be part of this exciting ultra-active event that Malaysians are engaging in these days beyond marathons, dualthons and triathlons,” said Lee Hon Tong, Regional General Manager, Suntory Beverage & Food Malaysia Sdn Bhd (SBFM). “Lucozade Sport™ provides liquid fuel for athletes to perform stronger, faster, and longer as it does not merely rehydrate but also replaces lost electrolytes and carbohydrates to maintain endurance and performance in prolonged exercise and intensive workouts.

We look forward to bringing this trusted isotonic drink to many more sports enthusiasts in Malaysia this year and in the years to come.”

Marcus Luer, Founder and Group CEO of Total Sports Asia (TSA) said: “We are delighted to have Lucozade Sport™ as the Official Supplier of the Reebok Spartan Race Malaysia. We always advise Spartans to have good hydration while racing, and Lucozade Sport™ definitely helps achieve this goal.”

Lucozade Sport™ boasts world-class athletes as ambassadors, with football superstar Steven Gerrard among them.

In addition, Lucozade Sport™ is the official sports drink partner for the England Football Association, England Rugby Team and Scottish Rugby Union, as well as renowned sporting events like the London Marathon and the Great Run Series.

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