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Marketing Sector Demand Across Southeast Asia Still Fluctuating
01 Mar
(Marketingmagazine.com.my) – Demands for Advertising and Marketing professionals in Singapore, Malaysia and Philippines continue to face a downward spiral, where none of the markets saw positive annual growth, according to the latest Monster Employment Index (MEI) report for these regions.
The Advertising, Market Research, Public Relations, Media and Entertainment sectors in Singapore reported the least decline in demand between January 2015 and 2016, at -1% year-over-year – an improvement of 4 percentage point from -5% annual decline recorded in December 2015.
In Malaysia, the sector continues to experience a sharp drop in annual demand at -20% year-over-year, a further decline from -19% registered between December 2014 and 2015. The Philippines saw a -36% decline in demand in the sector between January 2015 and 2016, the sharpest drop amongst the three markets.
When looking at Marketing and Communications jobs, Malaysia registered the least decline out of the three markets at -1% year-over-year. Marketing and Communications jobs are also the most in demand role in the country.
Advertising, Market Research, Public Relations, Media and Entertainment Sector:
Month
Market
2014
2015
% Growth
Y-o-Y
Malaysia
95
83
-13%
December
Malaysia
96
78
-19%
Marketing & Communications jobs:
Month
Market
2014
2015
% Growth
Y-o-Y
November
December
Malaysia
94
94
0%
Malaysia
90
91
1%
“Competition for jobs in the Marketing space remains tight, as job seekers compete for limited roles available while recruiters are cautious about hiring. When recruiting, employers will want only the best possible talent in the pool, and would rather spend additional time making a sound hire over a hasty one that adds little benefit to the business,” said Sanjay Modi, Managing Director of Monster.com (India, Middle East, Southeast Asia, Hong Kong).
The Monster Employment Index is a monthly gauge of online job posting activity, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career websites and online job listings across Singapore, Malaysia and the Philippines. The Index does not reflect the trend of any one advertiser or source, but is an aggregate measure of the change in job listings across the industry.
Malaysia Highlights: • Monster Employment Index Malaysia recorded a decline of 28% growth between January 2015 and 2016. • Except Oil & Gas, all industry sectors registered negative growth year-on-year. • While, Production/Manufacturing, Automotive and Ancillary registered the least decline; Logistic, Courier/ Freight/Transportation, Shipping/ Marine exhibited the steepest fall. • All occupation groups registered negative annual growth; Marketing & Communications experienced the least decline.
Top Growth Industries
Lowest Growth Industries
Year-over-year Growth
Jan
15
Jan
16
% Growth
Y-o-Y
Year-over-year Growth
Jan
15
Jan
16
% Growth
Y-o-Y
Oil and Gas
76
76
0%
Advertising, Market Research, Public Relations, Media and Entertainment
91
73
-20%
Production/Manufacturing, Automotive and Ancillary
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