Posted on by Raihan Hadi
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Are you signed up to learn from the best?
03 Jun
If your answer is ‘no’ or ‘not yet’, then you should be concerned about missing the opportunity of attending a comprehensive strategic brand planning workshop by none other than the multiple award winner Sutapa Bhattacharya.
To find out more about Sutapa and the workshop, click here
With everything that’s happened in the last 3 months, all three words – strategic, brand and planning – have been key to survive.
Happening on two weekends for you to choose from, by signing up for this virtual classroom training, you will be delving into writing, communication and corporate strategies as Sutapa guides you through the process involved in planning and executing a successful business strategy.
Back by popular demand, as always seats are limited and selling fast. This virtual classroom is also HRDF claimable. Time to up-skill!
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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