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APPIES Marketing Festival – Fact Sheet
15 Apr
Date: 25 & 26 April, 2019
Venue: Eastin Hotel, Petaling Jaya.
Each of the 38 shortlisted marketing campaigns begin with a 4-minute video summarising the campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers or campaign creators. After this, a 10-minute Q&A session where presenters field questions from the judges and audience members.
Marketing campaigns to be presented include: • RHB • CIMB • MCDONALD’S • CUCKOO • MALAYSIA AIRLINES BERHAD • PETRON • ASTRO • BULKY • CELCOM• PIZZA HUT • UNIFI • MARRYBROWN • BERJAYA SOMPO • DIGI • KFC • GRAB • BIO-ESSENCE • SYAHIRAH VITALIS • WONDA • And more…
CMO judges from: • Prudential • Pos Malaysia • Wipro-Unza • Nando’s • Digi • Domino’s • Malaysia Airlines • Munchworld • Kimberly-Clark • CIMB • Celcom • TNB • TIME • Johor Corporations • MDEC • Unilever
Special Guest Speakers: • Keynote by YB Gobind Singh Deo Minister of Communications and Multimedia • Albern Murty, CEO of Digi Telecommunications Sdn Bhd • Merrill Christopher Pereyra, Executive Director – CEO Restaurants of QSR Brands (M) Holdings Berhad • Surina Shukri, Chief Executive Officer (CEO) of Malaysia Digital Economy Corporation (MDEC) Benefits: • 25 Top CMOs are judging over two days • 3 Keynote Speakers and 3 Panel Speakers • 38 successful 100% Malaysian marketing case-study presentations • Complimentary copy of Malaysian Advertising Directory (MAD) 2019 • Complimentary copy of ‘Expand Your Brand’ book by Merrill Christopher Pereyra
GROUP RATES: 1 – 2 pax RM 2500 + 6% SST per pax 3 – 5 pax RM2300 + 6% SST per pax 6 – 9 pax RM 2125 + 6% SST per pax 10 – 15 pax RM2000 + 6% SST per pax • HRDF-Claimable
