Natasha Aziz heads Entropia’s integrated brand experiences division

Blanc, a part of Entropia group has appointed Natasha Aziz as Head of Integrated Brand Experiences, where she will oversee integrated client delivery covering Creative, media, social, UX, CRM and analytics among others across Blanc’s portfolio of brands.

In her most recent role, Natasha was Head of Account Management at FCB Malaysia. In her previous stints she worked with London offices of OgilvyAction, Jones Knowles Ritchie & Pi global.

In these roles she handled clients such as Unilever, Mondelez and Beiersdorf among others.

Commenting on the appointment Neeraj Gulati, Partner at Entropia said, “Natasha has an excellent track record in client business understanding and crafting strategic solutions. She will sit at the center of our integrated business solutions forging together Blanc’s expertise in Creative, digital,
technology and data.”

Meanwhile, Natasha shared, “It’s been refreshing to witness how fully integrated an agency can be, not just in terms of skills, structure, workflow, tools and processes but also the spirit and culture that Entropia embodies.”

“I look forward to play a role in future-proofing the complete brand experience for our clients,” she added.

Blanc by Entropia – a conflict-protected arm of Entropia group is built for market leaders to help them continue leading and expanding their categories, driving new occasions, opening new segments and pushing the category boundaries.