The Best of Global Digital Marketing made its Malaysia comeback!

The Best of Global Digital Marketing returned to Malaysia on September 4, 2018 showcasing best practices from all over the world. Fun fact, Best of Digital Marketing has already won popularity in more than 30 cities around the world – in Singapore, Moscow, Istanbul, Amsterdam, Johannesburg, Madrid, and Shanghai.

The Best of Digital Marketing conference provided attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. Hando Sinisalu, the man behind this event trots the globe yearly to share the best digital marketing cases studies to his audiences.

It took place at the Sime Darby Convention Centre, and had an impressive line-up of internationally acclaimed speakers such as the Executive Creative Director of BBH Singapore, Joacim Borgström, Roman Olivarez the Creative Director of Lowe in Makati City, Nikhil Panjwani, Creative Director of BBH Singapore alongside Malaysia’s very own Amit Sutha the Managing Director, Universal McCann and Ensemble Worldwide.

Amit kicked things off with a very unique KFC’s Rain or Shine case study which explored how KFC developed its very first econometric model which learnt weather data and recommended KFC’s media mix. Joakim Borgström & Nikhil from BBH Singapore then continued to impress the audience with their The IKEA Human Catalogue case study. By getting the world-record holding memory athlete Yanjaa to memorise the 2018 edition IKEA catalouge, BBH Singapore showed how they turned the IKEA catalogue launch into something truly unforgettable.

Later on, there was a panelist discussion analysing different campaigns – basically what works and what doesn’t. MARKETING even sneaked in a little surprise for Hando at the end of the event with a birthday cake!

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW