The Best of Global Digital Marketing returned to Malaysia on September 4, 2018 showcasing best practices from all over the world. Fun fact, Best of Digital Marketing has already won popularity in more than 30 cities around the world – in Singapore, Moscow, Istanbul, Amsterdam, Johannesburg, Madrid, and Shanghai.
The Best of Digital Marketing conference provided attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. Hando Sinisalu, the man behind this event trots the globe yearly to share the best digital marketing cases studies to his audiences.
It took place at the Sime Darby Convention Centre, and had an impressive line-up of internationally acclaimed speakers such as the Executive Creative Director of BBH Singapore, Joacim Borgström, Roman Olivarez the Creative Director of Lowe in Makati City, Nikhil Panjwani, Creative Director of BBH Singapore alongside Malaysia’s very own Amit Sutha the Managing Director, Universal McCann and Ensemble Worldwide.
Amit kicked things off with a very unique KFC’s Rain or Shine case study which explored how KFC developed its very first econometric model which learnt weather data and recommended KFC’s media mix. Joakim Borgström & Nikhil from BBH Singapore then continued to impress the audience with their The IKEA Human Catalogue case study. By getting the world-record holding memory athlete Yanjaa to memorise the 2018 edition IKEA catalouge, BBH Singapore showed how they turned the IKEA catalogue launch into something truly unforgettable.
Later on, there was a panelist discussion analysing different campaigns – basically what works and what doesn’t. MARKETING even sneaked in a little surprise for Hando at the end of the event with a birthday cake!