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Get inspired with ZAYAN this Raya! #IndahDiHati
14 Jun
ZAYAN, Malaysia’s first radio brand for modern Muslims has released a heart-warming documentary this Raya on how a migrant in Malaysia spends his Raya away from his family.
Currently reaching over 6 million people on social media, ZAYAN’s tagline, #INDAHDIHATI (Pure At Heart), aims to inspire their followers through positive messages in their content.
ZAYAN which was launched in October 2017 by Astro Radio aims to reach out to the new generation of young Muslims, who are constantly connected to the online world. Employing a digital-led approach, ZAYAN has gone beyond on-air engagement by creating inspiring original video content that tugs at the viewers’ heartstrings, spurring them to be more spiritual and to do more good deeds.
With the videos consistently amassing high numbers of views, shares and interactions, Kisah Inspirasi which is a series of inspirational videos, has enabled ZAYAN to establish itself as the exciting new media platform to follow for modern Muslims.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
