Astro awards FIFA World Cup creative to Merdeka LHS

Merdeka LHS, a Dentsu Aegis Network creative agency, has been awarded creative duties by Astro for the upcoming 2018 FIFA World Cup Russia following a pitch.

With the appointment, Merdeka LHS is tasked to deliver an integrated creative campaign for the 2018 FIFA World Cup, which includes conceptualising the overall campaign idea, strategy and creative communications across all major platforms, such as digital, social media, mobile, TV, radio, out-of- home, on-ground activation and point-of- sale.

Astro is the official broadcaster of 2018 FIFA World Cup Russia, which will take place from 14 June to 15 July, showing all 64 matches live, in high-definition and available anywhere (via Astro GO app).

“The biggest and most anticipated sporting event in the world this year is happening real soon. You love the game, you love the World Cup, Astro loves bringing it to you.

“Understanding this passion, we presented a holistic branding campaign built on data-rich creativity, offering insights on the different audience segments, behavioural analysis of each segment, and customised engagement strategies that will bring real value to Astro’s business,” said Yasmin Mokhtar, Managing Partner, Merdeka LHS.

“Furthermore, since the last World Cup four years ago, the consumer journey has evolved dramatically and viewers are in for treat. There are more formats and platforms to enjoy the matches and for audience engagement,” she explained.

“All in all, our proposition is rooted on this: there is no experience like the FIFA World Cup and only Astro delivers this magic. Astro has also made the World Cup Channel Pass available for everyone on Astro GO, so all Malaysians, can join in the excitement of the World Cup! So we’re really thrilled to be partnering Astro to bring epic World Cup moments to all,” she added.

Find out what your competitors are up to at APPIES Malaysia!
32 SENIOR MARKETERS.
45 MARKETING CASE STUDIES.
2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 037726 2588, [email protected]
For more information of APPIES Malaysia 2018, download the PDF here!

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

BOOK SEATS NOW