Hot FM Reaches New Heights with Bekpes Hot Tawan Puncak Kinabalu

Hot FM, Malaysia’s number one radio station as confirmed by the latest Nielsen survey, has once again raised the bar in the industry. Through its landmark campaign, Bekpes Hot Tawan Puncak Kinabalu, the station earned a spot in the Malaysia Book of Records for the “Longest Non-Stop Radio Broadcast on Mount Kinabalu” a groundbreaking 24-hour achievement that no other Malaysian radio station has dared to attempt.

Taking Broadcast Beyond the Airwaves

The Bekpes Hot team – featuring Khairy Jamaluddin (KJ), Johan, Fara, and AG – embarked on this historic expedition, broadcasting live while climbing Mount Kinabalu. This wasn’t just another campaign; it was a bold demonstration of storytelling, innovation, and resilience, designed to capture the hearts of listeners through authentic, realtime experiences.

Starting from Timpohon Gate on 14 November 2024, the team reached the summit at 6:15 a.m. the next day. Fans tuned in to follow every moment of their journey, from the challenges of the trek to the emotional triumph at the summit. The raw, unfiltered moments shared during the climb created a deeper connection with the audience, making it an unforgettable campaign for both listeners and partners.

Brands That Went the Distance With Us

The Bekpes Hot campaign was powered by strategic collaborations with some of the industry’s leading brands:

1. SUPER™ Coffee: Main Sponsor, energizing the team and keeping fans engaged.

2. ANBOT: Co-Sponsor, ensuring flawless technical execution during the broadcast.

3. Firefly: Flight Partner, enabling seamless travel logistics for the team.

4. Amazing Borneo: Strategic Partner, expertly managing expedition logistics and hospitality.

5. Anytime Fitness: Gym Partner, preparing the crew for the physical challenges of the climb.

These partnerships not only brought the campaign to life but also showcased the value of brand integration with Hot FM, where brands don’t just participate – they shine.

A Platform That Delivers Impact

Hot FM isn’t just a radio station; it’s a powerhouse platform for immersive storytelling and impactful brand campaigns. Bekpes Hot Tawan Puncak Kinabalu exemplified how Hot FM blends entertainment, authenticity, and innovation to create experiences that resonate deeply with listeners.

From uninterrupted broadcasts throughout the climb to seamless execution of a high-stakes outdoor campaign, Hot FM proved its technical reliability – a quality that advertisers can trust to elevate their own campaigns and brand visibility.

Why Your Brand Should Partner with Hot FM

Aligning your brand with Hot FM means connecting with an audience that values authenticity and entertainment. Record-breaking campaigns such as Bekpes Hot Tawan Puncak Kinabalu prove that Hot FM is more than just a platform – it’s an opportunity for your brand to become part of the story. With 37 million video views and 3.9 million engagements, Bekpes Hot didn’t just make headlines; it made history – and your brand could be next.

Words from Leadership

Senior Content Director Raja Khairil Idris Raja Aznan summed up the campaign’s success perfectly: “The perseverance and camaraderie of our Bekpes Hot team reflect the spirit Hot FM brings – always listening to our fans because they listen to us. That’s why Hot FM remains Malaysia’s number one choice.”

Take Your Brand To New Heights With Us

The success of Bekpes Hot is just the beginning. Hot FM invites advertisers and partners to dream big and collaborate on campaigns that break barriers and create lasting impact. Let’s write the next success story together.

Contact us at solutions@ mediaprima.com.my to see how we can elevate your brand to new heights.

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