Posted on by Nathalie Tay
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Rare Branding workshop by maestro Kunal Sinha
15 Oct
Kunal knows what makes brands tick, or sick.
He is a branding purist and every nugget of wisdom he shares comes with an illustrative example of how it works. His natural teaching style has endeared him to many business entrepreneurs across markets.
Kunal trained two generations of strategists on cultural branding and marketing effectiveness. He has built brands across China, India and Indonesia, and is the author of six notable books on creativity, consumers and marketing.
The unassuming Kunal has also spoken at Harvard, Cambridge, London Business School, Northwestern (Kellogg), University of San Francisco, Syracuse University, Peking University, University of Notre Dame, Australian National University and more….
Kunal is a 12-time winner of WPP’s Atticus awards for original thinking in marketing services, including three Grand Prix. To many, he is akin to a Leadership Coach for brand strategists and business generators.
Kunal says, “After attending this course, participants will be able to sharply articulate their brand’s competitive proposition, chart a roadmap that increases the likelihood of its success in and across Asian markets, and inspire stakeholders to invest in strategic brand-building, fit for tech-enabled and culturally grounded consumers.”
This two-day interactive master-class will empower participants to understand, analyse, formulate and sharpen their focus on strategic brand development, and create impactful marketing and communication strategies which help them achieve business goals.
“As Malaysian marketers and brands are poised to expand home and regional markets, I will share the Marketing Codes for Asian Branding with a focus on culture, to ensure real and sustainable growth.”
Kunal’s ‘30 seats only’ in-depth workshop in KL is on November 6 & 7.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
