There’s a familiar rhythm to Malaysian mornings. A gentle symphony of clinking cups, the rich aroma of nasi lemak, and murmurs of gossip from early risers on their morning walk. It’s in these serene moments; just before the engines of the economy roar into life, clarity can often be found.
Beneath this calm, a tectonic shift is in motion. One that holds promise not only for Malaysia but for the entire Southeast Asian region. It has the potential to redefine our place on the global stage, sparking a renaissance – if we recognise the opportunity, and seize the moment together.
Our ‘Asianness’ isn’t a limitation; it’s a beacon that could set the stage for our renaissance.
Our stories are woven with threads of cultural richness, communal bonds, hospitality, resilience, and a relentless work ethic. For others, these may seem like anchors that hold us back, but it’s the very support and strength that fuels our spirit of enterprise and innovation.
I’ve often spoken about the value of these traits — our ‘Asianness’ — and how it can forge an ‘Asian Brand Alchemy’ for marketers and brands in our region; in reality, these tenets serve well beyond the realm of marketing.
As we stand at the dawn of the ‘AI Revolution’, our Asianness can serve as a guiding star, illuminating our way through this uncharted world.
It could be that vital difference that will set this region on that long-promised renaissance on the global stage, one that is not only powered by technology and innovation, but rooted deeply in a profound understanding of who we are – and what we stand for.
Imagine this new frontier as an “open world” game, where the story adapts as we explore its reaches, limited only by our ingenuity, and our curiosity to discover.
Imagine this new frontier as an expansive “open world” game, where the narrative evolves, characters change, and the story adapts as we explore its reaches. It’s an exhilarating realm, limited only by our ingenuity, effort, courage, and most importantly, our curiosity to discover.
Yet, as we venture forward, we must tread carefully. Not every line is meant to be crossed, not even for a glimpse of what lies beyond. Legalities aside, we must consider the ethical implications of our actions, weighing the potential consequences against the opportunities that could be unlocked.
Each new AI tool is like a cluster bomb of evolution.
Each new AI tool or application sends a shockwave of new possibilities, like a cluster bomb of evolutionary “Big Bangs”. God only knows what our own evolution might have been like, if it happened at a similar pace. Certainly, we would have surpassed ourselves in a day… never mind seven!
Code-named “Strawberry” (a demo version, o1-preview, is already available for testing), the latest model of GPT on the horizon is poised to ignite another evolutionary burst of innovations. Reported to enhance reasoning and problem-solving, tackling complex tasks across disciplines like physics, chemistry, and biology.
It will be able to handle multi-step problems like coding and advanced mathematical reasoning too. Reviews suggest it evaluates answers more deliberately (it will even show the thought process as it reasons), rather than just spewing them out at will.
AI will continue to test our perceptions of reality. It’s a race with no finish line, run in different directions.
Will it reduce the “hallucination” effect of previous versions, or simply conjure delusions that are more convincing? Time will tell. What’s certain is that Artificial Intelligence (AI) will continue to test our perceptions of reality.
As the global conversation on AI intensifies, each new evolution will be followed by a myriad of alternative solutions, even before we have fully realised the limitations of the original. It’s a race with no finish line, run in different directions.
Anyone remember Mosaic… or WordStar? Once pioneers in web browsing and word processing respectively, now forgotten. The same fate will undoubtedly await many of today’s AI tools and technologies, as the industry matures and converges.
Like word processors, internet browsers, and businesses, we might eventually see a consolidation to a Big 5, Global 10, or Elite 50.
As long as the insatiable appetite for all things AI persists, innovation, offers opportunities for entrepreneurs.
It’s like the tales of the trailblazers and settlers of old. As the trailblazers claim new territories, eventually, the crowds move in, and before long, a few settlements converge to become a town, and those early pioneers are all but forgotten – safe those who made a dominant impact!
However, for as long as the horizon remains out of sight, and the insatiable appetite for all things AI persists, trailblazing will continue to drive innovation, offering opportunities for entrepreneurs in this uncharted realm.
Southeast Asia has the opportunity to leverage our Asianness for that long-promised renaissance.
With Small and Medium-sized Enterprises (SMEs) accounting for over 97% of businesses in Southeast Asia and providing 85% of its employment, the entrepreneurial spirit is undoubtedly the heartbeat of the region’s economy.
This spirit has the potential to steer the region towards emulating the success of its illustrious Asian cousins, who transitioned from early adopters in the electronics and technology sectors to becoming renowned manufacturers, then developers and innovators in other high-tech industries, and ultimately, leaders on the global stage.
It presents an opportunity as a transformative catalyst; leveraging our Asianness, for that long-promised renaissance – propelling economic growth across the region.
By harnessing AI to address our unique challenges and amplify our strengths, we can curate solutions that not only improve our lives, but impacts the world beyond.
Our diverse market and complex socio-economic landscape makes Malaysia the perfect incubator for AI solutions.
Imagine using AI to study ethnopharmacology, systematically documenting, analysing, and validating the extensive range of traditional plant-based remedies in the region. This could potentially lead to the discovery of new medicines and cures, while promoting biodiversity conservation.
AI could also be used optimise soil rejuvenation and sustainable agriculture by analysing diverse soil data, predicting effective restoration techniques, and improving crop management. Past agricultural practices offer an ideal challenge for scalable solutions that could reverse environmental damage globally.
The electronics and electrical (E&E) sector presents the most obvious opportunity for Malaysia. By integrating AI into research and development (R&D) and automating design processes, we can transition from being a leading component manufacturer into an innovation hub, enhancing our global competitiveness.
This shift would enable the development of high-value AI-powered devices and even the opens the door to advanced robotics, that would elevate us to the forefront of technological innovation, rather than just its adopters.
Our diverse market and complex socio-economic landscape makes Malaysia the perfect incubator for nuanced AI solutions that are culturally and contextually relevant.
According to McKinsey’s Technology Trends Outlook, global investment in AI technology is surging, with investments in Generative AI (GenAI) alone increasing sevenfold. Innovation is accelerating across three key trends – Gen AI, Applied AI, and Industrialising Machine Learning.
These are trends we can’t afford to ignore!
The challenge before us is to harness this momentum; as developers and innovators, by investing in infrastructure and cultivating the talent necessary to drive local exploration in this rapidly evolving sector.
The entrepreneurial spirit is already lit, but, we need to ensure it’s not just surface-level optics.
Initiatives like the Selangor Information Technology and Digital Economy Corporation’s (Sidec) Twin Accelerator Programme reflect a sincere effort to support small and medium enterprise (SME) and startup explorations into the realm of AI in Selangor, to create million-dollar companies that will contribute significantly to the state’s gross domestic product.
The overwhelming response is a clear sign that the entrepreneurial spirit is already lit. However, we need to ensure this momentum is sustained and directed towards high-impact AI innovations, not just surface-level optics.
Consider the inspiring journey of Aerodyne Group, a homegrown DT3 (Drone Tech, Data Tech & Digital Transformation) solutions provider that has become a global leader in drone technology. By integrating AI, they are transforming industries from agriculture to infrastructure inspection. Their success is a testament to what Malaysian innovation can achieve.
Innovation in AI requires understanding local and global need
Innovation in AI goes beyond technology; it requires a combination of visionary leadership, strategic alliances, and most importantly, a deep understanding of local and global needs. We must build robust data infrastructures, nurturing a culture of innovation, and be willing to take risks in order to succeed.
Upskilling and continuous learning are not options; they are imperatives. Initiatives aimed at equipping entrepreneurs and workers with the knowledge and tools to harness AI’s potential will ensure that our human capital remains our most significant asset.
Future generations must be AI-first, yet not overdependent on it!
While AI courses and talks abound, we must develop a certifiable structure that provides real, actionable value, not just empty credentials. Integrating AI into education is crucial, but it must be done wisely so that future generations are AI-first, yet not handicapped by an over-dependence on it!
AI should ultimately be used to augment and enhance our abilities, enabling us to elevate our own knowledge and skills further.
As the ASEAN Chair in 2025, Malaysia is positioned at a strategic crossroads. There’s a vision to reinforce the region’s centrality and foster deeper engagement with the global community.
More importantly, there is a need for greater collaboration within the region, with policies that embrace technological synergies and sustainable innovation. This can contribute to a more balanced global landscape – where technology serves as a bridge, not a barrier.
As pursuit to make AI more human continues, perhaps we can explore how to provide humans with AI abilities instead?
As the pursuit to make AI more human-like continues to push the limits of innovation in the field, perhaps it’s the subtle nuances of our Asianness that will lead the exploration into wearable devices and interfaces, empowering humans with AI-like abilities instead.
That would be truly seismic, setting us towards a trajectory of human-AI assimilation – a shift from imitation to augmentation.
It’s up to us to support and promote such pioneering initiatives that will place our region at the forefront of the AI Revolution. We have the talent, the resources, and the entrepreneurial strengths to lead. What we need is the will to make it happen!
We have the chance to shape a future, but it’s not guaranteed.
As night descends and the lights of Kuala Lumpur illuminate the skyline like constellations, there’s a palpable energy, a sense of anticipation for the dawn of a new era of transformation. The convergence of advanced AI, strategic foresight, and our Asianness offers a future filled with promise. But this future is not guaranteed.
It will take deliberate action, a commitment to innovation, and collaboration across sectors and borders. We must explore and innovate, guided by the traits that make us unique. We have the chance to shape a future where technology amplifies our strengths and addresses our challenges.
How the story of the AI Revolution will unfold is still uncertain. As with many technological advancements, what begins as science fiction often becomes reality. What’s certain however, is that for us here in Malaysia and throughout Southeast Asia, the opportunity to be its authors is before us.
Let us therefore not be content with playing a supporting role, but seize this moment with confidence and clarity, embracing the promise of a future we can shape. The opportunity is ours, and the time is now!
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
