Stephanie Foong is the new Chief Investment Officer for IPG Mediabrands Malaysia

IPG Mediabrands Malaysia has announced the appointment of Stephanie Foong as Chief Investment Officer of IPG Mediabrands Malaysia.

Stephanie’s appointment follows the leadership transition of Fan Chen Yip, the previous Chief Investment Officer, who departs to pursue new opportunities.

Effective immediately, Stephanie will step into the role of Chief Investment Officer, responsible for all legacy and new media investments within the group, with a focus on buying accountability and innovation.

Stephanie’s role will oversee all aspects of IPG Mediabrands’ investment initiatives, focusing on maximizing value for clients through data-driven insights and innovative media strategies.

Commenting on the leadership transition, Chief Executive Officer of IPG Mediabrands Malaysia, Bala Pomaleh said, “After three years of dedicated service, Fan will be moving on from our company.

During his tenure, he has been instrumental in shaping our investment strategy and fostering growth within IPG Mediabrands. We are grateful for his contribution to our leadership team and wish him all the best as he embarks on this next chapter of his career.

We are excited to appoint Stephanie into this role as Chief Investment Officer. Stephanie has been with the group as Head of Orion for four years and played a pivotal role in nurturing our partnerships. Her wealth of industry experience and proven track record within the network gives her a deep understanding of the nuanced media investment dynamics at play today.

We trust in her commitment to driving results as we look to steer our partnerships and trading capabilities through this next evolution. Stephanie’s leadership will be pivotal in helping us navigate the rapidly evolving media landscape to ensure we continue to deliver unparalleled service to our client base.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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