iQIYI Malaysia Steps Up Local Entertainment Game with Restu ‘The Blessing’

iQIYI will release over 12 Malay-language shows in 2024. Restu was recently launched with Hotlink, following the success of Rampas Cintaku S2

Asia’s leading streaming platform, iQIYI (pronounced eye-chee-yee) is proud to announce the launch of its latest drama series, ‘RESTU’, with Hotlink. Restu promises to captivate global audiences with its engaging storyline and stellar casts – Remy Ishak, Wana Ali, Siti Elizad, Elizabeth Tan, and introducing newcomer, Puteri Rafasya.

Mr. Jony Deng, General Manager of iQIYI Malaysia & Singapore, expressed his excitement, stating, “We are thrilled to launch RESTU during this season to meet the growing demand of Malay audiences, this adheres to our commitment to promoting local productions and talents.

“Furthermore, we are also working on launching many more Original Projects by iQIYI that are currently in various stages such as script development, filming, and post-production. While adding more colours to the Malaysian entertainment industry and provides

This move unveils a powerfull marketing tool for brand partnerships, highlighting iQIYI’s dedication to fostering collaborations within the advertising industry. The initiative not only boosts the visibility of Malaysia content but also creates fresh opportunities for brands to engage with diverse audiences in Malaysia and across the globe.

Up next is the much anticipated releases is Mihrab Cinta.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

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