4As provides insights into effective marketing campaigns with Effie FastTrack 2024 as precursor to Effie Awards Call for Entries

The Association of Accredited Advertising Agents Malaysia (4As) will offer a training course “Effie FastTrack 2024” to help agencies shape and sharpen their entries for the world’s most coveted marketing communications award.

Organised by the 4As since 2008, the Effies are an industry award that rewards achievement in meeting and exceeding marketing communications objectives with a focus on effectiveness, in honouring teamwork between agency and client, and in creating brands that become part of the cultural landscape.

“Effie FastTrack 2024” will be a half day workshop comprised of a session with Effie Awards Chief Judge Datuk Lai Shu Wei, two panel discussions with previous Effies winners and Effies judges, and a case study presentation with APAC Effies jury member and Hong Kong Effectiveness Awards Jury Chair, Andreas Henry Moellmann.

Datuk Lai, Chief Marketing & Sales Officer, Sime Darby Property Berhad said, “The workshop is essential for Effie entrants as it is a great avenue for sharing insights into the criteria, expectations, and industry trends that shape the evaluation process. This knowledge can significantly enhance the quality of writing a winning Effie entry with in-depth understanding of the values and perspectives upheld by the Effie Awards.”

The workshop is suitable for Senior-to-Mid level Marketers, Strategic Directors and Planning Directors, Account Directors and Senior Account Managers, Creative Directors and Copywriters.

Joyce Gan of Fishermen Integrated, winner of an Effie Gold in 2022 and Effie Agency of the Year in 2023, said, “Taking part in the Effie Masterclass series has proven invaluable, particularly for mid to senior managers tasked with crafting Effie submissions.

It is like a guiding light that helps provide a clear structured framework especially for first timers – the entry form could be a bit daunting. The workshop helps participants to refine their strategic thinking and approach, making the whole process of writing a winning case study feel more natural and empowering.”

For agencies that have previously done well at the Effies, the workshop provides the opportunity to see what it takes to get to the next level.

Andreas Henry Moellmann, Independent Brand and Marketing Consultant said, “A Grand Effie-worthy entry has all the ingredients of a ‘normal’ winning Effie paper: challenging objectives, insightful strategy, engaging creative executions and exceptional results.

But it goes beyond, weaving these ingredients into a narrative that showcases marketing’s transformative power. It inspires the reader to aim higher. It’s a reference for aspiring marketing scholars. It makes jurors from different backgrounds agree that this case stands out. A Grand Effie entry is the best marketing for marketing itself.”

This workshop will be conducted by Ted Lim, former Regional Chief Creative Officer at Dentsu Asia-Pacific. Lim has also served as Cannes Lions Jury President and was honoured by the trade publication AdWeek as one of 13 global creative leaders whose ideas advanced advertising worldwide.

The workshop will also feature a line up of stellar panelists including Emir Shafri, Chief Creative Officer, Publicis Groupe Malaysia; Pamela Chia, Marketing Head – Brand, Mobility & Financial Services, Grab; Joyce Gan, Partner/Group Client Services Director, Fishermen Integrated; Tai Kam Leong, Chief Sales & Marketing Officer, Astro; Andrew Yeoh, Group Head of Marketing, TimeDotcom; Chanchal Chakrabarty, Chief Executive Officer, GroupM Malaysia; Chia Pi Wo, Chief Executive Office & Founder, IDEALOGIC; and Sutapa Bhattacharya, Managing Director, DIA Brands.

Effie FastTrack 2024 will be held as a half-day session on 18 April at the Maple Junior Ballroom, One World Hotel, PJ.

Register at https://www.malaysiaeffie.com/doc/fasttrack2024/fasttrack.pdf
or contact Ms. Amy Tan at 03-7613 1510 or [email protected]