Former Lazada CEO launches TikTok Shop solution in Malaysia

Momentum Commerce, a global eCommerce enabler, is now an authorised TikTok shop partner in Malaysia, helping Malaysian brands take advantage of the app’s astronomical user growth.

Momentum Commerce Chief Executive Officer Hans-Peter Ressel said, “The uniqueness of the TikTok Shop feature is its Shoppertainment offering that houses the full customer journey within the app.

The hyper-relevant and customised content across TikTok, served based on users’ preferences and interests, delivers commerce that entertains, spurring brand discovery and action.

“We initially explored the potential of TikTok Shop by testing the waters with a select number of our brands and as shopper interest snowballed quickly we were able to garner significant GMV for our brands in a single livestream, overtime strengthening their dominance in the market.”

The global eCommerce enabler sealed the partnership early this month, launching their offering with some of the biggest brands in its category namely NIVEA, Eucerin, Wardah and Al-Ikhsan Sports.

Since teaming up with Momentum Commerce, the Indonesian beauty and skincare giant, Wardah, has seen significant success on the platform, achieving a followers growth of 36X in 30 days from a combination strategy of livestream and short video and sales conversion optimised at above 5%.

Social commerce is expected to grow more than 45% year-on-year and Momentum Commerce is providing an end-to-end eCommerce solution to help brands be early adopters and guide them through the uncharted territory as TikTok Shop remains a relatively new channel for brands.

Momentum Commerce has developed a 360-degree solution for every brand’s TikTok needs including end-to-end live streaming services, content creation, KOL and talent management, content marketing, PR and brand partnership, store management, logistics and fulfilment and seamless analytics solutions.

They have also set up a full-fledged production studio that specialises in producing short video content and live streaming, equipped with a strong production team able to deliver high frequency, trending and niche content in-built with a strong sales mechanism.

As part of the service, the eCommerce enabler also offers proprietary Smart AI Technology Solutions to all its clients via its technology arm, Sellercraft. The solution helps streamline order and inventory management, track order fulfilment across multiple channels and provide data driven insight to monitor and optimise business performance on the fly.

Sellercraft Founder and CEO Kevin Lee added, “Our Solutions delivers strong brand-consumer relationships and increases brand influence to execute instant conversion. All brands that use our solution can expect seamless operations from stock management, fulfilment, and Smart business insights via this first API Integration with TikTok.”

Momentum Commerce was founded by former Lazada Malaysia CEO Hans-Peter Ressel and Eddy Yap who transformed consumer electronics retail chain Senheng to become the largest online electrical appliances store. Over the last 3 years since inception, Momentum Commerce has become one of the most trusted global eCommerce enablers.

Their stable of brands include Beiersdorf’s omnipresent pharmacy brands NIVEA and Eucerin, the L’Oreal group of companies, Indonesian halal beauty juggernaut Wardah and Emina and beloved mass sports retailer Al-Ikhsan Sports.