Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has appointed Winnie Chen-Head as CEO, Malaysia. In her new role, Chen-Head will lead strategy, operations, and the development and adoption of transformative capabilities that will drive the next chapter of growth for OMG Malaysia. She succeeds Eileen Ooi, who was named CEO, PHD Asia Pacific last year.
Chen-Head joins OMG from her role as Managing Director, Media, dentsu Malaysia, overseeing its agency brands. Over the course of her more than two decades in marketing, she has held leadership roles across multiple business categories – including e-Commerce, aviation, telecommunications, and software – and built a reputation for delivering high impact strategies that drive results for clients and organisational growth.
She takes the helm as OMG is enjoying its most successful year ever, having been named Best Performing Media Network by RECMA, with PHD and OMD Malaysia claiming #1 and #2 spots, respectively, in vitality. Powered by Omnicom’s industry-leading Omni open operating system that drives business outcomes for brands, OMG Malaysia’s recent wins and retentions include OPPO, Wipro Unza, CelcomDigi, Vinda, and Friesland Campina.
On the talent and culture front, OMG Malaysia was recognised as one of Asia’s Best Companies to Work last year, rounding off a trifecta of HR accolades that included excellence in business transformation and one of the best companies for women.
“Winnie steps into this role at a pivotal time, building on a strong foundation of success,” said OMG APAC CEO Tony Harradine. “As one of the most respected, tested, and proven leaders in the market, Winnie has the experience and expertise to take OMG Malaysia into its next phase of growth, leveraging our Agency as a Platform proposition to deliver transformative experiences for our clients, their customers and our people.”
Commenting on her new appointment, Chen-Head said, “I am honoured to join OMG Malaysia as CEO and capitalise on the strong momentum to drive further success. A key goal of mine is to leverage innovative and strategic thinking to help clients deliver on their business ambitions. This will be achieved with the talented teams at OMG Malaysia, where a culture of open communication and collaboration empowers everyone to contribute their best ideas. The opportunities ahead are immense, and I’m excited to lead the new era of transformation and growth.”
Reporting directly to Harradine, Chen-Head will join OMG Malaysia officially on 19 March 2025.
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