THE SHOUT GROUP EXTENDS NEW BUSINESS WIN STREAK WITH FIVE NEW CLIENTS

Malaysia’s #1 fully locally owned & operated advertising agency adds new entertainment, FMCG, property, F&B and financial services clients.

THE SHOUT GROUP has kept up its new business momentum through the first half of 2026 adding five new clients to a roster that already includes major Malaysian and international brands such as: Malaysian Aviation Group, RHB Bank, EcoWorld, Darlie, Guardian, Hyundai, PepsiCo, McCain and Haleon.

The Malaysian based advertising agency formerly affiliated with FCB Worldwide, secured a year-long social media management appointment for United International Pictures, one of the world’s biggest film distributors, helping promote recent releases such as The Super Mario Galaxy Movie, Minions & Monsters and The Odyssey.

A second win came in for the form of Sunway Malls’ 2027 30th anniversary campaign with the agency tasked with developing the mall group’s key creative assets and anniversary messaging.

Further success followed with THE SHOUT GROUP strengthening ties with Secret Recipe. The relationship began with a cross-category collaboration with the agency’s client, Bioré.

Secret Recipe then selected the agency to pitch for a brand revitalization campaign targeted at winning over younger consumers in the fiercely competitive casual dining space. Ryan Chung, Marketing Manager at Secret Recipe, said, “Choosing to work with THE SHOUT GROUP was an easy decision. Their proposal stood out immediately, and that’s why we awarded them the win.”

Collaborations were another route to success as THE SHOUT GROUP secured branding duties for Paramount Corporation Berhad, working alongside public relations consultancy Perspective Strategies. The remit covers brand architecture and identity creation for the entire corporation.

Tan May Lee, Partner and Executive Director at Perspective Strategies, said, “We went into this pitch with THE SHOUT GROUP as collaborators, and it turned out to be one of the most rewarding partnerships we’ve experienced. It reinforced our belief that the strongest solutions come from strategic partnerships, where diverse expertise comes together to deliver greater value for clients. Here’s to many more opportunities to create winning work together!”

Finally, the agency continued to expand its cross-border influence by winning a key brand campaign for Président in Hong Kong, deepening its involvement with Lactalis’ brands that began with Lactel and QBB in Malaysia. To secure its win on Président, THE SHOUT GROUP partnered with BBDO Hong Kong for local strategic support.

Commenting on the group’s first-half performance, Shaun Tay, Co-owner and Chief Executive Officer of THE SHOUT GROUP, said, “Our success is proof that strong strategic thinking and focus on creativity resonate across channels, industries and borders. It’s how we’ve built our agency. The undeniable fundamentals that solve problems and deliver results.”