Posted on by Vishnu Devarajan
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7DAYS and Naga DDB Tribal Turns TikTok Trend into a Fun Charitable Act.
05 Apr
In the holy month, most Malaysians are encouraged to reconnect with their loved ones without getting distracted by their gadgets. 7DAYS believes in having fun, and time spent online together can still create meaningful and good connections. So 7DAYS wants to encourage you to embrace your gadgets for good this month and #ShareBiarMantap This 13th April from 10pm – 12am, 7DAYS and Naga DDB Tribal will be working together with famous TikToker Cha & Faa, twins that are famous for NPC streaming – a popular trend on social media platforms, particularly TikTok, where users mimic non-playable characters (NPCs) from video games or movies.
During the livestream, users can send their favorite content creators virtual gifts through the livestream’s comments section in the form of online “stickers” shaped like ice cream cones, roses, birthday cakes and other items that will pop up on screen.
7DAYS will hijack food stickers from the stream for charity! Turning entertainment into a force for good, and food. Every donation made during the stream will go to Yayasan Food Bank Malaysia.
The campaign kicked off on 18th March by encouraging everyone to share their favourite recipes and OOTDs. Whether it’s a savory snack or a sweet treat, get creative in the kitchen and show us how you use 7DAYS croissants to make delicious dishes with #ShareResipiBiarMantap ! We also want to see everyone’s Raya outfits! So 7DAYS is also running #ShareOOTDBiarMantap to celebrate the Raya season along over 20 different influencers
Cindy Yeo, Senior Manager, Marketing of Muchico Bakery Sdn Bhd explained that, “For years, 7DAYS have been committed to fostering joy and togetherness, not only among family and friends but also in our efforts to give back to the community.
Through our initiatives, we aim to make charity not only impactful but also inherently fun for all involved. Join us as we embrace the spirit of celebration, bringing smiles to faces while making a positive difference in the lives of others.”
A Naga DDB representative also said, “We learned that charity loses its magic when it feels like a chore. Making a difference should be as exciting as it is impactful. After all, who said saving the world couldn’t be fun? So we’re rewriting the narrative, proving that when passion meets purpose, extraordinary things happen.”
To join the Ramadan-Raya contest, just scan the QR code on 7DAYS packs and upload a video of a recipe involving 7DAYS croissants on Facebook or Instagram to stand a chance to win exciting prizes. #ShareResipiBiarMantap is available until 7th April 2024.
For Raya, share with us your OOTD instead to win exciting prizes. #ShareOOTDBiarMantap is available from 10th April to 12th April.
For more information on the 7DAYS Ramadan-Raya campaign, visit www.7days.my
