Singapore-based pre-owned goods marketplace Carousell has launched its first campaign called ‘Everyone Wins’. Created by 72andSunny Singapore who won the business earlier this year, the campaign speaks of how the transactions on the site result in not just a sale, but a friendship between buyer and seller.
The campaign was launched in Singapore and the Philippines and is scheduled to roll out in Hong Kong, Malaysia and other markets over the next few months.
‘Everyone Wins’ comes shortly after Carousell unveiled a new logo and brand positioning created by Superunion. Apart from the films, the integrated campaign will include OOH, digital and social and aims at delivering hyper-contextualised messages.
Speaking about the inspiration driving the work, Carousell co-founder and CEO Siu Rui Quek said: “We’ve always believed that each of our 70 million transactions goes beyond dollars and cents. Our mission is to inspire every person in the world to start selling, so as to create opportunities for anyone to unlock possibilities with their unused items.
“Our new tagline, ‘Everyone Wins’, speaks to what Carousell is all about, and what makes us unique. In today’s world of a shared democratised economy, we hope to inspire a different way for people to sell and buy with one another.”
Carousell brand lead Cassandra Leong added: “Inspired by user stories from our platform, our brand campaign showcases more than just celebrating successful transactions – it begins with individuals starting out with their own goals and finding a way to use Carousell to make it work for their circumstances.
“As the only mobile classifieds platform that enables peer-to-peer communications, we’ve created a series that shows the possibilities that Carousell can unlock for our users.”
72andSunny creative director Daniel Ko added: “We’re passionate about growing the next generation of Asian giants. Carousell is a modern progressive brand, and we’re proud of this work born out of a truly collaborative partnership.”
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