PHD Malaysia launches ‘Merge | The closing gap between technology and us’ documentary
PHD Malaysia launched its latest documentary ‘Merge | The closing gap between technology and us’ on January 16 in a conference in Kuala Lumpur.
‘Merge | The closing gap between technology and us’ focuses on how technology and human evolution has advanced since the 50’s and how technological advances over the next 25 to 35 years will restructure society and the marketing industry.
“2018 will bring about a host of new technologies that will both challenge the industry, as well as present new opportunities for those willing to invest in innovation and take a bold first step,” said Eileen Ooi, head of PHD Malaysia.
“At PHD Malaysia, we believe in finding a better way for everything we do, and that’s exactly our approach for the year ahead as we guide our clients on their growth journeys, helping them to navigate this exciting Merge,” added Ooi.
Merge discusses the five stages of the evolutionary road between 1950 and 2050, culminating in technology and humanity fusing together both symbolically and literally.
Before watching the Merge documentary, PHD Malaysia’s Jessey Chew spoke on the impact of Merge on the role of marketing and the opportunities that are emerging as a result.
Following the screening, the forum ‘We’re all cyborgs, and AI assistants will make us more human’ touched on how AI is reshaping the medical and news industries, as well as what AI and technology mean for the practice of marketing.