Digital marketing trends to watch for

Dheeraj Raina speaks on trends transforming Malaysian digital marketing

2018’s entrance comes with a shift in digital marketing. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.
In MARKETING’s first bimonthly issue, we featured Dheeraj Raina, Managing Director Malaysia for AdParlor Asia Pacific. He spoke on the trends transforming Malaysian digital marketing.
He noted that there are 4 trends capable of transforming the digital marketing industry in Malaysia in 2018.
Firstly is the rise of the buy button; instead of businesses constantly using social media to spike the interest in products. A built-in buy button and mobile option payment options enable the consumer to go from discovery to checkout with a single click.
The next trend to watch out for is the cashless economy going mainstream. In order to take full advantage of the rise of mobile payment systems, marketers need to have such potential readily integrated into their platforms.
Reaching out to micro-influencers instead of your traditional influencers will be a trend to keep an eye on. Microinfluencers in comparison have a more modest set of followers and share content that revolves around a specific passion.
Lastly, content marketing has always been viewed as a subset of usual advertising. As the customer-focused takes centre stage in 2018, content marketing is set to grow and establish itself as a separate pillar of marketing altogether.
For more on Dheeraj Raina’s thoughts, click on this link. 

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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