Digital marketing trends to watch for

2 years ago

Dheeraj Raina speaks on trends transforming Malaysian digital marketing

2018’s entrance comes with a shift in digital marketing. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.
In MARKETING’s first bimonthly issue, we featured Dheeraj Raina, Managing Director Malaysia for AdParlor Asia Pacific. He spoke on the trends transforming Malaysian digital marketing.
He noted that there are 4 trends capable of transforming the digital marketing industry in Malaysia in 2018.
Firstly is the rise of the buy button; instead of businesses constantly using social media to spike the interest in products. A built-in buy button and mobile option payment options enable the consumer to go from discovery to checkout with a single click.
The next trend to watch out for is the cashless economy going mainstream. In order to take full advantage of the rise of mobile payment systems, marketers need to have such potential readily integrated into their platforms.
Reaching out to micro-influencers instead of your traditional influencers will be a trend to keep an eye on. Microinfluencers in comparison have a more modest set of followers and share content that revolves around a specific passion.
Lastly, content marketing has always been viewed as a subset of usual advertising. As the customer-focused takes centre stage in 2018, content marketing is set to grow and establish itself as a separate pillar of marketing altogether.
For more on Dheeraj Raina’s thoughts, click on this link. 

ADVERTISEMENT

CMO2019

Malaysian CMO Awards 2019 Open for nominations


Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards


DATE:
15th November 2019

VENUE:
The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page