Analysis

Industry gives thumbs up to MARKETING’s new look

MARKETING is now a bi-monthly magazine.

Even as the media industry of Malaysia is grappling with the digital onslaught, MARKETING magazine has bucked the trend to not only continue with its print version but take it a level up by going bi-monthly.

And as we set about to work on the insightful content for the industry, every two weeks, it is important to know what our readers think about our offering.

We reached out to few key decision-makers, CEOs of the advertising and marketing world of Malaysia

Managing Director of Isobar Malaysia, Ben Chew, lauded the efforts of the MARKETING team, “The magazine has taken on a fresh, more contemporary feel that is vibrant and energetic. It has moved starkly away from its sedate past which sometimes compromised the great content it carried.”

“Now, the layouts carry the eye throughout the content and the dynamic design and colours sustain my interest longer. Tremendous effort indeed!,” added Ben.

Regional Chief Executive Officer of GO Communications, Peter de Kretser was very upbeat about the new version of the magazine.

He said, “MARKETING Magazine has taken a ‘Sledgehammer’ to communication in the digital age with their quirky and opposite approach of the latest issue bringing back the old world charm of tabloid reading.”

“When most turn right, MARKETING turns left. What can I say, Halal Ham and his hamlets have done it again!,” added Peter.

Farrah Harith McPherson, General Manager of BBDO Malaysia said MARKETING Magazine has taken a refreshing change.

Ramakrishnan, Entropia Partner & Head of Integrated Services, said, “The new quality of MARKETING Magazine is very impressive and the new format is very promising.”

Your feedback on the new magazine will be much appreciated.

Please write in to anna@adoimagazine.com

Click on this link for MARKETING’s new issue!

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