FCB Kuala Lumpur launches beauty content hub for Sasa Malaysia

May 16, 2018

FCB Kuala Lumpur collaborates with Sasa Malaysia to engage Malay female millennials 

Created by FCB KL, Seri Bersama Sasa is the brand’s new platform designed to engage Malay female millennials with weekly refreshed content ranging from beauty tips, make-up tutorials and product demonstrations developed in collaboration with beauty influencers, Elcah Hasha, Nisha Ezzati and Adlina Suhaimi.
With a focus on helping Malay women maintain their shine during Ramadan, Seri Bersama Sasa offers an in-depth behind-the-scenes view into the influencers’ own beauty regimes during this period. It also unveils two distinct Raya Make-up Looks co-created by the influencers that audiences can adopt by watching the online tutorial videos or via exclusive make-up sessions held at Sasa stores.
In addition, Sasa will be running an Instagram contest inviting fans to recreate their favourite Raya Make-up Look shared by the influencers via the campaign hashtag #SeriBersamaSasa to stand a chance to win branded make-up sets and Sasa cash vouchers.

“The campaign was designed based on our insights on how Malay women’s’ beauty regime changes throughout the Ramadan period and therefore we tailored our content to meet to their changing needs. It’s been an interesting and fun journey collaborating closely with Sasa and these beauty influencers to create unique pieces of content for these young Malay women,” said LiLian Hor, FCB Kuala Lumpur’s Head of Digital.

dtc logo
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
and MORE!
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018 contact Amira today at amira@adoimagazine.com or Book your spot early to avoid disappointment!

ADVERTISEMENT

The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:
http://appies.com.my/

Click here to submit an entry:
https://appieawards.awardsengine.com

Click here to download entry kit pdf:
http://www.appies.com.my/pdf/APPIES19_EntryKit_V2.pdf

Entry Fee:
RM 1000 + 6% SST per campaign

Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email ruby@adoimagazine.com and amira@adoimagazine.com