(Marketingmagazine.com.my) –Sitting in a room with like-minded people is the worst thing in the world for creativity, but that is generally how advertising agencies like to operate.
What if the creative department had some new additions? People who you would not ordinarily find working in the advertising industry. We are going to inject the creative department with a bunch off misfits.
A blind pianist, a 100 year old lady, an international rugby player, kooks and ex cons. We will set them the same brief and share the results in the session, examining how diversity of thought can transform a creative idea.
View the live streaming of this Lions Live Session below:
For a full list of the talks and awards we will be streaming from the awards click here
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am - 5.00pm
This event is HRDF-Claimable!