Young Kancil Winners

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(Marketingmagazine.com.my) – Last year, a special award was created to honour and encourage young members of the industry with a Young Kancil Award. Teams were asked to assemble at a certain area, given a briefing and had just 24 hours in which to undertake their challenge.

The inaugural winners were:

TBWA KL

Olivia Ariferiani (Art Director)
Abiseshana Mohan (Copywriter)
Carmen Cheong (Planner)

Marketing Magazine spoke to these three bright and chirpy trio and discovered that they were given all the encouragement by their bosses. Copywriter, Abiseshana Mohan was like spokesperson for the lot and it was obvious that we will hear this name again in the future.

Olivia who hails from Indonesia was the quiet one, taking it all it. While Carmen was selective in her replies.

They said that a whole day was spent in just taking about the subject. Their brief was Hotlink, a prepaid service from Maxis. Constant innovation has made it a market leader.

The team also discovered that 45% of prepaid subscribers are between the ages of 15-24.

They seek out Internet content with a hunger and desire and seek the experiences there in. These are those who just cannot live without the Internet.

Abiseshana Mohan (left), Olivia Afieferiani (middle) and Carmen Cheong

This Young Kancil Award has spurred them on, and now they are unashamedly seeking the Kancil Award in their own right are full fledged members of the industry.

The Award has certainly given the trio the impetus to go out and achieve a lot more.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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