Wunderman Thompson today announced its strategic partnership with digital accessibility solution provider Level Access. Wunderman Thompson will leverage Level Access’ software and decades of digital accessibility expertise to design and develop inclusive online experiences, such as websites and mobile apps, for its clients.
More than one billion people worldwide have a disability, making the disability community the world’s largest minority group. And this community is expanding as the population ages.
However, the vast majority of online experiences, including those that are newly created, contain usability barriers for people with disabilities. Both Wunderman Thompson and Level Access are committed to closing this equity gap.
“At Wunderman Thompson, we strive to create accessible, inclusive, and sustainable experiences for everyone,” said Dr. Josh Loebner, Global Head of Inclusive Design at Wunderman Thompson.
“We’ve found in Level Access, among other partners, internal teams and initiatives, the technology, tools, and expertise to help us accelerate accessibility, sharing in our passion to make the world inclusive for all.”
Accessible digital experiences keep brands compliant with anti-discrimination laws, such as the Americans with Disabilities Act (ADA). But, according to Loebner, viewing accessibility purely in terms of compliance diminishes its true value and underestimates the intersectional experiences of disabled and neurodiverse consumers, creators, and stakeholders.
Instead, the network is embedding conversations about accessibility throughout the creative process, so it is seamlessly included, to imbue brand differentiation and immersive experiences for everyone.
“In a world driven by digital connection, the ability to interact with a website or mobile app without barriers is a fundamental human right,” adds Mark Steele, President, Level Access.
“Our partnership with Wunderman Thompson is one we’re very excited about. Our work together will have a tremendous cascading effect, impacting thousands of organizations and the countless digital experiences they create.”
Prioritizing digital accessibility is a tangible way in which brands can support their diversity, equity, and inclusion programs.
Because consumers are increasingly loyal to organizations that prioritize inclusion, digital accessibility is not only good for brand reputation, but also good for business.
“We’re proud to have been the first network to launch an Inclusive Experience Practice in order to bring inclusive design and accessibility to the marketing landscape, and this new partnership will further us on our mission to build a better future for our people, our planet, and our communities,” Loebner added.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
