Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Would you buy your magazine from a vending machine?
06 Jul
Smile for your magazine!
Who doesn’t love vending machines? Pop in RM 2 and a slightly watery Milo greets you within minutes.
Well, now at Kuala Lumpur International Airport 2, don’t expect to be able to get your thirst quenched from this vending machine.
However, if you do want a quick read on the plane, then it’s the vending machine for you!
Introducing Malaysia’s first and only facial recognition vending machine for GOASIAPLUS magazine, a fast-growing travel and lifestyle publication.
This unique vending machine is currently located at Level 3 (Departure) at the gateway@klia2 mall.
All one has to do to get a copy of GOASIAPLUS from the vending machine is to scan his or her face in front of the camera, press a designated button and a magazine will be dispensed accordingly.
So give the machine YOUR BEST SMILE!
“GOASIAPLUS is a travel magazine and website for all travellers to discover the wonders of Asia through shopping, food, culture and travel.
“Our monthly publication often comes with free gifts or product samples and we believe that this vending machine is a clever way to ensure that travelers and members of the public have a fair opportunity to obtain a copy of our free-of-charge magazine,” explains John So, Director of Publishcom Asia Sdn Bhd, the publisher of GOASIAPLUS magazine.
According to John, the vending machine utilises a special face recognition software to distinguish an individual’s facial features through pre-determined algorithms and then dispenses one copy per individual on a monthly basis.
“In line with privacy laws, there is no facial image or data collected and re-used by GOASIAPLUS in any way. This platform is strictly used to control distribution and all data is flushed at the end of each month,” said John.
“This innovative platform to distribute GOASIAPLUS reflects one of the many ways our magazine is challenging the norm and reinvigorating the relevancy of print media in the media industry.
“While we are growing our digital platforms, we strongly believe that the physical touch-and-feel of a print publication like GOASIAPLUS magazine can connect to readers on a different plane.
“That is why we are experiencing strong readership growth as well as an uptick of advertising revenue on a quarter to quarter basis,” So concluded.
Is the Customer at the heart of your Digital Transformation? On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include: * Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics * George Aveling, CEO, TMI Malaysia * Laurence Smith, Head, Asia Region, SmartUP * Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI * Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group * Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation. Date: 19th July 2018 Time: 8.30 am -6.00 pm Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira[email protected] | 03 7726 2588
Book your spot early to avoid disappointment!
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
Comments are closed.