Which Malaysian bank was crowned the #1 most valuable bank?

(marketingmagazine.com.my)– All Malaysian bank brands improved their global rankings in the top 500 Banking Brands 2017 according to the recent report by Brand Finance.

It was a tough battle for the top spot between local banking giants CIMB and Maybank. CIMB fought hard to regain their number one spot and 2017 saw the group increasing its brand value by 10%, however, the top position of most valuable banking brand in Malaysia went to Maybank with a 24% increase in brand value.

Both CIMB and Maybank, however, remained crowned as the top 10 ASEAN bank brands and the top 2 Malaysian Bank brands in the global brand rankings for the Top 500 Banking brands 2017, published by the Global Brand Valuation and Strategy Consulting firm, Brand Finance.
Maybank had a strong and positive brand value growth of 24% amid stiff competition from other Singapore, ASEAN and global brands and gained 11 places to be ranked amongst the top 100 most valuable bank brands in the report.

The 20% brand value increase as compared to a near zero increase in market cap improved Maybank’s brand value to market cap ratio to 15% showing the importance of the brand and its ability to contribute to the business success.

CIMB’s brand value grew by US$ 178 million helping them get closer to the US$ 2 billion mark and to Maybank.

Commenting on the success of Mabank’s brand value growth, Samir Dixit, Managing Director of Brand Finance Asia Pacific highlighted that “Maybank has been striving for the #1 bank brand spot in Malaysia for some time and it is good to see that their marketing and brand efforts are delivering on their agenda”.

Samir further added “We believe that CIMB will fight back hard. They are still a very strong brand and have the highest Brand value to market cap ratio indicating the competitiveness of the brand and its ability to contribute to business growth.”


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

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Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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