When life throws you a pandemic, you go virtual! | MARKETING Magazine Asia

When life throws you a pandemic, you go virtual!


Malaysian Media Conference (MMC) now free and virtual with MMC Tuesdays!

The 14th Malaysian Media Conference (MMC) was set to take place at the Sime Darby Convention Center on 23 October, which is just a week from today.

However, following the government’s announcement on a statewide CMCO starting October 14, MMC 2020 will no longer be held as a physical conference.

Which is why we’re proud to introduce MMC Tuesdays!

MMC Tuesdays is essentially our solution to turning what was supposed to be a one-day physical conference into a 4-part virtual mini-conference, aired Live on our Facebook page every Tuesday in November.

The conference content will remain the same, except we decided to divide it across four days so you don’t have to spend eight consecutive hours in front of your screen.

What makes this more exciting is MMC Tuesdays will be completely FREE for everyone to tune in.

In addition to participating in the live event for free, all attendees will have the opportunity to submit their questions to specific speakers and panelists prior to the event. Questions that are submitted before 23 October will be answered directly by our speakers and panelists!

MMC Tuesday I: 3rd November 2020

3:05 PM: PUNCHING THROUGH BUSINESS AS USUAL (BAU)
Raymond Siva
Chief Marketing Officer, MDEC

3:40 PM: A GENERATION OF FUTURE BUYERS: WHO ARE THEY REALLY?
Jazz Tan
Chief Executive Officer, YouthsToday

4:00 PM: TECHNOLOGY ENABLING ACCESSIBILITY AND INCLUSIVITY: CATALYST TO REBUILDING ECONOMIES
Dashika Gnaneswaran
Head of Communications, Microsoft

MMC Tuesday II: 10th November 2020

3:00 PM: GROWTH TRENDS: HOW LIVE COMMERCE IS TRANSFORMING INFLUENCER MARKETING
Ganesh Kumar Bangah
Founder and Executive Chairman, Commerce.Asia

3:40 PM: PANEL DISCUSSION – REMOVING THE STUMBLING BLOCKS
‘Removing the Stumbling Blocks,’ features key representatives from three sectors – media owners, marketers and agencies, whose intricate industry linkages to each other form an ecosystem of its own. The goal for this panel is to trigger an open discourse on the “knots” faced by three symbiotic industries and the potential synergies that could be activated by addressing these challenges. It’s time for our industry to have that conversation, led by a panel of experts in their own field.

Panelists:
Sheila Shanmugam
Managing Director, m/SIX
Dheeraj Raina
Managing Director, Mindshare
Santharuban T. Sundaram
Chief Executive Officer, Atlas Vending
Nicholas Sagau
Chief Product Officer, REV Media Group
Moderator: Sailesh Wadhwa
Chief Strategist, Edelman Malaysia

4:40 PM: IF YOU DON’T GET IT, DON’T GET INTO IT
Eugene Lee
Regional Director of Marketing, McDonald’s Malaysia

MMC TUESDAY III: 17th November 2020

3:00 PM: HOW I USED CONTENT ALGORITHM TO LOSE 10KGS
Christopher Wee
Chief Strategy Officer, Omnia

3:30 PM: MOVING WALLS (TBC)

4:10 PM: POWER DISCUSSION – CONTENT FASHIONING FOR THE NEXT DECADE
This panel sharing session will feature a short presentation from each panelist before they come together for a panel discussion on the different strategies brands and agencies can use when fashioning their content for the next decade. If content is king and social is the future, this panel will discuss what it takes to create original, evergreen content that not only occupies Malaysia’s social feeds but makes viewers crave for more.

Haniff Hamzah
Content Producer, YOLO Malaysia
Aziemah Azman
Manager of IP-Animation, Primework Studios
Jaz Lee
Creative Director, Ogilvy
Preathvee Asohan
Twitter Client Partner & Brand Strategist, Httpool Malaysia
Rengeeta Rendava
Managing Director, Mad Hat Asia

MMC TUESDAY IV: 24th November 2020

3:00 PM: TREAT YOUR MARKETING LIKE A SPORTS TEAM
Chris Greenough
Chief Marketing Officer, Everise

3:30 PM: A CONVERSATION IN-GAME WITH LEE CHOONG KHAY, HEAD OF SPORTS, ASTRO
Moderator: Vasuki Rao
MARKETING Magazine

4:10 PM: Special Guest Speaker
Karen Chan
Chief Executive Officer, AirAsia.com

We hope that you will join us for this reimagined event, and celebrate our collective resilience and dedication to forging connections without boundaries.

Please feel free to reach out to us with questions related to MMC Tuesdays at [email protected]

Malaysian Media Conference’s MMC Tuesdays are presented by OMNiA