Malaysian Media Conference 2020

Welcome to MMC Tuesdays

Following the government’s announcement on a statewide CMCO starting October 14, The Malaysian Media Conference (MMC) 2020 will no longer be held as a physical conference. As heartbreaking as it is, we believe our promise for The Great Comeback and to provide an unparalleled platform for creating, shaping and delivering collaborative solutions for the upcoming decade still remains the main objective of our conference. Which is why we’re proud to introduce MMC Tuesdays!

MMC Tuesdays is essentially our solution to turning what was supposed to be a one-day physical conference into a 4-part virtual mini-conference, aired live on our facebook page every Tuesday in November. The conference content will remain the same, except we decided to divide it across four days so you don’t have to spend eight consecutive hours in front of your screen.

What makes this more exciting is MMC Tuesdays will be completely FREE for everyone to tune in. This is because there has never been a year as important as 2020 for stakeholders in our industry to come together and assist each other to bounce back from the unparalleled challenges we’ve been smacked in the face with.

COVID-19 has exposed our flaws and vulnerabilities. But as we enter a unique window of opportunity to shape the recovery of our industries, MMC Tuesdays will offer insights from experts to help inspire the media and marketing industries to determine the future state of Malaysia’s communication landscape.

About MMC

The Malaysian Media Conference is a proven landmark event for all media and marketing professionals to get everyone on the same page one day in the year. Over the years, we have tackled various timely topics and issues, ranging from media and marketing challenges and online, digital, mobile to discussing issues like media consolidation, best practices and industry debates featuring leading icons from the local, regional and global markets.

Why a Boomerang?

When we conceptualised the idea that led us to this year’s conference theme, The Great Comeback; we realised that our industry needs a unique weapon to achieve a remarkable recovery.

A boomerang is a rare example of a non-ballistic weapon. When used correctly, boomerangs fly roughly parallel to the ground and as long as they maintain sufficient speed and rotation, they can resist the force of gravity.

Similarly, the goal of MMC 2020 is to inspire Malaysia’s media landscape to follow the trends on the ground while remaining one step ahead and to be flexible as they keep moving forward leading towards The Great Comeback.

Speakers & Panelists

Aziemah Azman

Aziemah Azman

Manager of IP-Animation,
Primeworks Studios

Chris Greenough

Chris Greenough

Chief Marketing Officer,
Everise

Christopher Wee

Christopher Wee

Chief Strategy Officer,
Omnia

Dashika Gnaneswaran

Dashika Gnaneswaran

Head of Communications,
Microsoft

Dheeraj Raina

Dheeraj Raina

Managing Director,
Mindshare

Eugene Lee

Eugene Lee

Regional Director of Marketing,
McDonald’s Malaysia

Ganesh Kumar Bangah

Ganesh Kumar Bangah

Founder and Executive Chairman,
Commerce.Asia

Haniff Hamzah

Haniff Hamzah

Content Producer,
YOLO Malaysia

Jaz Lee

Jaz Lee

Creative Director,
Ogilvy

Jazz Tan

Jazz Tan

Chief Executive Officer,
YouthsToday

Karen Chan

Karen Chan

Chief Executive Officer,
AirAsia.com

Lee Choong Khay

Lee Choong Khay

Head of Sports,
Astro

Nicholas Ng

Nicholas Ng

COO/Co-Founder,
KOMACI Network

Nicholas Sagau

Nicholas Sagau

Chief Product Officer,
REV Media Group

Preathvee Asohan

Preathvee Asohan

Twitter Client Partner & Brand Strategist,
Httpool Malaysia

Raymond Siva

Raymond Siva

Chief Marketing Officer,
Malaysia Digital Economy Corporation (MDEC)

Rengeeta Rendava

Rengeeta Rendava

Managing Director,
Mad Hat Asia

Sailesh Wadhwa

Sailesh Wadhwa

Chief Strategist,
Edelman Malaysia

Santharuban T. Sundaram

Santharuban T. Sundaram

Chief Executive Officer,
Atlas Vending

Sheila Shanmugam

Sheila Shanmugam

Managing Director,
m/SIX

Programme

Harmandar Singh
Welcome Note

Harmandar Singh Organising Chairman, MMC

Raymond Siva

Punching Through BAU

Raymond Siva Chief Marketing Officer, MDEC

Screen Break
Jazz Tan

A generation of future buyers: Who are they really?

Jazz Tan Chief Executive Officer, YouthsToday

Dashika Gnaneswaran

Technology Enabling Accessibility and Inclusivity: Catalyst to Rebuilding Economies

Dashika Gnaneswaran Head of Communications, Microsoft

Ganesh Kumar Bangah

Growth trends: How live commerce is transforming influencer marketing

Ganesh Kumar Bangah Founder and Executive Chairman, Commerce.Asia

Screen Break
Unfiltered panel hour

Removing the stumbling blocks

‘Removing the Stumbling Blocks,’ features key representatives from three sectors - media owners, marketers and agencies, whose intricate industry linkages to each other form an ecosystem of its own.
The goal for this panel is to trigger an open discourse on the “knots” faced by three symbiotic industries and the potential synergies that could be activated by addressing these challenges. While COVID-19 has exposed our flaws and vulnerabilities as an industry, it has created the opportunity for us to have more raw and uncensored discussions on what’s wrong and how to fix it. It’s time for our industry to have that conversation, led by a panel of experts in their own field.

Panelists:

Sheila Shanmugam Managing Director, m/SIX

Dheeraj Raina Managing Director, Mindshare

Santharuban T. Sundaram Chief Executive Officer, Atlas Vending

Nicholas Sagau Chief Product Officer, REV Media Group

Moderator:

Sailesh Wadhwa Chief Strategist, Edelman Malaysia

Eugene Lee

If you don’t get it, don’t get into it

Eugene Lee Regional Director of Marketing, McDonald’s Malaysia

Christopher Wee

How I Used Content Algorithm to Lose 10kgs

Christopher Wee Chief Strategy Officer, Omnia

Screen Break
Power Hour (presentations & panel discussion)

Content Fashioning for the next decade

Titled ‘Content Fashioning for the Next Decade,’ this panel sharing session will feature a short presentation from each panelist before they come together for a panel discussion on the different strategies brands and agencies can use when fashioning their content for the next decade. If content is king and social is the future, this panel will discuss what it takes to create original, evergreen content that not only occupies Malaysia’s social feeds but makes viewers crave for more.


Haniff Hamzah Content Producer, YOLO Malaysia

Aziemah Azman Manager of IP-Animation, Primework Studios

Jaz Lee Creative Director, Ogilvy

Preathvee Asohan Twitter Client Partner & Brand Strategist, Httpool Malaysia

Rengeeta Rendava Managing Director, Mad Hat Asia

Moderator:

Nicholas Ng COO/Co-Founder, KOMACI Network

Chris Greenough

Treat your marketing like a sports team

Chris Greenough Chief Marketing Officer, Everise

Lee Choong Khay

A conversation in-game with Lee Choong Khay, Head of Sports, Astro

Moderator: Vasuki Rao MARKETING Magazine

Screen Break
Karen Chan

Guest speaker: Karen Chan Chief Executive Officer, AirAsia.com

Presenting Sponsor

Partners

Contact

Sledgehammer Communications (M) Sdn Bhd